I’m in Logo Love: The Fort Worth Zoo logo Audree | August 17th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured me on this topic. Today, we’ll look at the logo for The Fort Worth Zoo.

Fort Worth Zoo is the oldest zoo in Texas.

Background on The Fort Worth Zoo:
The Fort Worth Zoo was founded in 1909 with just a handful of animals, and is now a nationally ranked zoo with over 5,000 forms of wildlife. They are one of the biggest attractions in the Dallas/Fort Worth area, and have spent the last 10 years making huge renovations.

Why we think the Fort Worth Zoo logo design is hot:
For any trip to the zoo, the highlight is the big animals. The bears, the giraffes, and the elephants. Many zoos use an animal in their logo, but the Fort Worth Zoo uses a very clever version of an “f” and a “w” to create the elephant. The initials/elephant icon works well on its own and is still identifiable at a very small size. The logo is simple and whimsical. It has the right feel for a place where people go to enjoy themselves.

What do you think? Do you agree this is a clever design and does it make you want to take a walk on the wild side?

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  • this definetly a hot logo..
    really a clever, creative & innovative work done here..
    it sure does add to the attraction of the zo…..:-)


  • this definetly a hot logo..really a clever, creative & innovative work done here..it sure does add to the attraction of the zo…..:-)

  • Mikewu1215

    I think the actual font could be better, but the logo is great.

  • Kansas

    I think the logo also suggests a smiling dolphin.

  • Candlesbygloria

    My husband drew that in high school and out of all of te other students drawings, his was picked for the ft. Worth zoo. He wasn’t honored for it and was upset that he didn’t talk about it until he tOld me yesterday. Now he doesn’t care but, when he sees it he knows that it was his drawing. He is an amazing artist! 🙂

  • Oishii

    I was told that Greg Regian designed that logo. He owned an ad agency in Fort Worth.

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