Comments on: Think Different: How To Make Your Tagline Stand Out From The Crowd http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/ crowdSPRING's blog about design, digital creativity, business strategy, and more. Tue, 14 Feb 2012 21:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paperboyz http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6523 Paperboyz Thu, 09 Sep 2010 14:43:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6523 I've been in political and corporate marketing for a while, and I'm constantly amazed by how often people telling us how to write better use "leverage" as a verb, usually connoting one of about 20 different ideas ("use," "exploit," "take advantage of," "employ," etc). Here, we are told: "You can LEVERAGE crowdSPRING’s community of more than 65,000 designers and writers to come up with your tagline, or you can come up with one on your own. Whether you LEVERAGE crowdSPRING’s community to help with a memorable tagline or slogain (sic) ..." How about this: Use plain English. I’ve been in political and corporate marketing for a while, and I’m constantly amazed by how often people telling us how to write better use “leverage” as a verb, usually connoting one of about 20 different ideas (“use,” “exploit,” “take advantage of,” “employ,” etc). Here, we are told: “You can LEVERAGE crowdSPRING’s community of more than 65,000 designers and writers to come up with your tagline, or you can come up with one on your own. Whether you LEVERAGE crowdSPRING’s community to help with a memorable tagline or slogain (sic) …”

How about this: Use plain English.

]]> By: Marketing Is About Values « crowdSPRING Blog http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-5549 Marketing Is About Values « crowdSPRING Blog Wed, 01 Sep 2010 13:39:33 +0000 http://blog.crowdspring.com/?p=6866#comment-5549 [...] to tell your prospective customers what you want them to know about you. Some leverage an effective tagline. Others present products as stories. Yet others study and leverage social currency. Many different [...] [...] to tell your prospective customers what you want them to know about you. Some leverage an effective tagline. Others present products as stories. Yet others study and leverage social currency. Many different [...]

]]> By: Small Business Marketing: Web Design Best Practices and Tips « crowdSPRING Blog http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4357 Small Business Marketing: Web Design Best Practices and Tips « crowdSPRING Blog Wed, 28 Jul 2010 06:26:30 +0000 http://blog.crowdspring.com/?p=6866#comment-4357 [...] useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo [...] [...] useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo [...]

]]> By: Tim Hedrich http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4195 Tim Hedrich Fri, 16 Jul 2010 21:20:36 +0000 http://blog.crowdspring.com/?p=6866#comment-4195 I'd echo Mat's point. You forgot "make it believable." A tagline should reinforce the brand promise, and the brand needs to be able to deliver on it. Positioning isn't worth anything if you pick an attribute your product or service can't really deliver the goods on. Doing so will only set high expectations, make disappointed customers and, at worst, make your brand a laughingstock. I’d echo Mat’s point.

You forgot “make it believable.” A tagline should reinforce the brand promise, and the brand needs to be able to deliver on it. Positioning isn’t worth anything if you pick an attribute your product or service can’t really deliver the goods on. Doing so will only set high expectations, make disappointed customers and, at worst, make your brand a laughingstock.

]]> By: Tim Hedrich http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6382 Tim Hedrich Fri, 16 Jul 2010 21:20:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6382 I'd echo Mat's point. You forgot "make it believable." A tagline should reinforce the brand promise, and the brand needs to be able to deliver on it. Positioning isn't worth anything if you pick an attribute your product or service can't really deliver the goods on. Doing so will only set high expectations, make disappointed customers and, at worst, make your brand a laughingstock. I’d echo Mat’s point.

You forgot “make it believable.” A tagline should reinforce the brand promise, and the brand needs to be able to deliver on it. Positioning isn’t worth anything if you pick an attribute your product or service can’t really deliver the goods on. Doing so will only set high expectations, make disappointed customers and, at worst, make your brand a laughingstock.

]]> By: Leo Dean http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4189 Leo Dean Fri, 16 Jul 2010 14:29:00 +0000 http://blog.crowdspring.com/?p=6866#comment-4189 how about make it silly? there are many good examples at sillyslogan.com how about make it silly? there are many good examples at sillyslogan.com

]]> By: Leo Dean http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6381 Leo Dean Fri, 16 Jul 2010 14:29:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6381 how about make it silly? there are many good examples at sillyslogan.com how about make it silly? there are many good examples at sillyslogan.com

]]> By: Mat Zucker http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4107 Mat Zucker Thu, 08 Jul 2010 11:54:37 +0000 http://blog.crowdspring.com/?p=6866#comment-4107 This is good advice but I'd also recommend authenticity and looking within yourself/your brand for what's really really great about it. There's a whole rigor and science behind positioning lines for companies and taglines are intended to be broad platforms for companies not just short-term campaigns so you want to keep them around a bit. I just put up a piece about them in the Faster Times ad column (http://thefastertimes.com/advertising/2010/07/03/taglines-straplines-themelines-your-brand-is-my-land/) and in it, I also recommend a great book, Designing Brand Identity which also breaks them down in interesting ways and also helps with brand positioning for any company. This is good advice but I’d also recommend authenticity and looking within yourself/your brand for what’s really really great about it. There’s a whole rigor and science behind positioning lines for companies and taglines are intended to be broad platforms for companies not just short-term campaigns so you want to keep them around a bit.

I just put up a piece about them in the Faster Times ad column (http://thefastertimes.com/advertising/2010/07/03/taglines-straplines-themelines-your-brand-is-my-land/) and in it, I also recommend a great book, Designing Brand Identity which also breaks them down in interesting ways and also helps with brand positioning for any company.

]]> By: Mat Zucker http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6380 Mat Zucker Thu, 08 Jul 2010 11:54:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6380 This is good advice but I'd also recommend authenticity and looking within yourself/your brand for what's really really great about it. There's a whole rigor and science behind positioning lines for companies and taglines are intended to be broad platforms for companies not just short-term campaigns so you want to keep them around a bit. I just put up a piece about them in the Faster Times ad column (http://thefastertimes.com/advertising/2010/07/03/taglines-straplines-themelines-your-brand-is-my-land/) and in it, I also recommend a great book, Designing Brand Identity which also breaks them down in interesting ways and also helps with brand positioning for any company. This is good advice but I’d also recommend authenticity and looking within yourself/your brand for what’s really really great about it. There’s a whole rigor and science behind positioning lines for companies and taglines are intended to be broad platforms for companies not just short-term campaigns so you want to keep them around a bit.

I just put up a piece about them in the Faster Times ad column (http://thefastertimes.com/advertising/2010/07/03/taglines-straplines-themelines-your-brand-is-my-land/) and in it, I also recommend a great book, Designing Brand Identity which also breaks them down in interesting ways and also helps with brand positioning for any company.

]]> By: thdvguy http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4105 thdvguy Thu, 08 Jul 2010 06:40:03 +0000 http://blog.crowdspring.com/?p=6866#comment-4105 how these tips are used depend greatly on the creativity of the reader. to say these tips don't work seems, well, silly. you need to apply your knowledge of words and your target market. what are you trying to say? Sheraton hotels used "the friendly people" for quite some time. it didn't describe what they did. but it was their tagline, not a headline. United Airlines used fly the friendly skies for many years. I'm actually working on one for my film company. I'm going to take my time because, I know I'm gonna stick with it for a while once I settle on one. word play, word association, reading other taglines, reading movie quotes... all these things will eventually awaken some creative spark. there is a gestation period. the final line will probably come to me in my sleep, or while I'm in the shower, or driving my car... sometime when I'm not even thinking about it. these are good tips. there is no substitute for good writing. you must learn to write. you must learn to brainstorm. you must learn to direct your creative energy. reading articles like this help too. how these tips are used depend greatly on the creativity of the reader. to say these tips don’t work seems, well, silly. you need to apply your knowledge of words and your target market. what are you trying to say?

Sheraton hotels used “the friendly people” for quite some time. it didn’t describe what they did. but it was their tagline, not a headline. United Airlines used fly the friendly skies for many years.

I’m actually working on one for my film company. I’m going to take my time because, I know I’m gonna stick with it for a while once I settle on one. word play, word association, reading other taglines, reading movie quotes… all these things will eventually awaken some creative spark. there is a gestation period. the final line will probably come to me in my sleep, or while I’m in the shower, or driving my car… sometime when I’m not even thinking about it.

these are good tips. there is no substitute for good writing. you must learn to write. you must learn to brainstorm. you must learn to direct your creative energy. reading articles like this help too.

]]> By: thdvguy http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6379 thdvguy Thu, 08 Jul 2010 06:40:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6379 how these tips are used depend greatly on the creativity of the reader. to say these tips don't work seems, well, silly. you need to apply your knowledge of words and your target market. what are you trying to say? Sheraton hotels used "the friendly people" for quite some time. it didn't describe what they did. but it was their tagline, not a headline. United Airlines used fly the friendly skies for many years. I'm actually working on one for my film company. I'm going to take my time because, I know I'm gonna stick with it for a while once I settle on one. word play, word association, reading other taglines, reading movie quotes... all these things will eventually awaken some creative spark. there is a gestation period. the final line will probably come to me in my sleep, or while I'm in the shower, or driving my car... sometime when I'm not even thinking about it. these are good tips. there is no substitute for good writing. you must learn to write. you must learn to brainstorm. you must learn to direct your creative energy. reading articles like this help too. how these tips are used depend greatly on the creativity of the reader. to say these tips don’t work seems, well, silly. you need to apply your knowledge of words and your target market. what are you trying to say?

Sheraton hotels used “the friendly people” for quite some time. it didn’t describe what they did. but it was their tagline, not a headline. United Airlines used fly the friendly skies for many years.

I’m actually working on one for my film company. I’m going to take my time because, I know I’m gonna stick with it for a while once I settle on one. word play, word association, reading other taglines, reading movie quotes… all these things will eventually awaken some creative spark. there is a gestation period. the final line will probably come to me in my sleep, or while I’m in the shower, or driving my car… sometime when I’m not even thinking about it.

these are good tips. there is no substitute for good writing. you must learn to write. you must learn to brainstorm. you must learn to direct your creative energy. reading articles like this help too.

]]> By: Links of the day: 4 things worth reading | Squidoo News http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4102 Links of the day: 4 things worth reading | Squidoo News Thu, 08 Jul 2010 00:01:00 +0000 http://blog.crowdspring.com/?p=6866#comment-4102 [...] Think Different: How To Make Your Tagline Stand Out From The Crowd. This post from CrowdSpring shares some great tips for thinking about your lens titles, subtitles, maybe even module titles… [...] [...] Think Different: How To Make Your Tagline Stand Out From The Crowd. This post from CrowdSpring shares some great tips for thinking about your lens titles, subtitles, maybe even module titles… [...]

]]> By: ejs http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4092 ejs Wed, 07 Jul 2010 21:06:33 +0000 http://blog.crowdspring.com/?p=6866#comment-4092 It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents… It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents…

]]> By: ejs http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6378 ejs Wed, 07 Jul 2010 21:06:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6378 It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents… It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents…

]]> By: robert http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4090 robert Wed, 07 Jul 2010 21:00:27 +0000 http://blog.crowdspring.com/?p=6866#comment-4090 No taglines created by crowdspring? I guess it does take more than $200 for a good tagline. No taglines created by crowdspring?
I guess it does take more than $200 for a good tagline.

]]> By: robert http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6377 robert Wed, 07 Jul 2010 21:00:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6377 No taglines created by crowdspring? I guess it does take more than $200 for a good tagline. No taglines created by crowdspring?
I guess it does take more than $200 for a good tagline.

]]> By: Tagline Jim http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4087 Tagline Jim Wed, 07 Jul 2010 20:34:04 +0000 http://blog.crowdspring.com/?p=6866#comment-4087 I see pretty much this same list pop up on some site or in some pub frequently. This is the list that $100 per tagline writers obey. About half of these tips are misguided. The exceptions disprove the rule. For example, some of the best taglines are quite long and not at all hard to remember (i.e. When it absolutely, positively has to be there overnight;There are some things money can’t buy. For everything else, there’s Mastercard; Hulu. An Evil Plot To Destroy The World. Enjoy.) And "be unique" isn't particularly helpful because it begs the question. How to be unique is the challenge. As a writer who writes taglines for a living, I'd like to point out that, if following 10 obvious tips would give you a shot at writing a really good tagline, I'd be out of business. The reality is, some writers have the talent/ability/wiring/motivation to write good taglines, some don't, and the rest of you out there who can write but aren't writers, should leave this stuff to a professional. Thanks, Ross, for getting my dander up. It clears the head. I see pretty much this same list pop up on some site or in some pub frequently. This is the list that $100 per tagline writers obey. About half of these tips are misguided. The exceptions disprove the rule. For example, some of the best taglines are quite long and not at all hard to remember (i.e. When it absolutely, positively has to be there overnight;There are some things money can’t buy. For everything else, there’s Mastercard; Hulu. An Evil Plot To Destroy The World. Enjoy.)
And “be unique” isn’t particularly helpful because it begs the question. How to be unique is the challenge.
As a writer who writes taglines for a living, I’d like to point out that, if following 10 obvious tips would give you a shot at writing a really good tagline, I’d be out of business.
The reality is, some writers have the talent/ability/wiring/motivation to write good taglines, some don’t, and the rest of you out there who can write but aren’t writers, should leave this stuff to a professional. Thanks, Ross, for getting my dander up. It clears the head.

]]> By: Tagline Jim http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6376 Tagline Jim Wed, 07 Jul 2010 20:34:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6376 I see pretty much this same list pop up on some site or in some pub frequently. This is the list that $100 per tagline writers obey. About half of these tips are misguided. The exceptions disprove the rule. For example, some of the best taglines are quite long and not at all hard to remember (i.e. When it absolutely, positively has to be there overnight;There are some things money can’t buy. For everything else, there’s Mastercard; Hulu. An Evil Plot To Destroy The World. Enjoy.) And "be unique" isn't particularly helpful because it begs the question. How to be unique is the challenge. As a writer who writes taglines for a living, I'd like to point out that, if following 10 obvious tips would give you a shot at writing a really good tagline, I'd be out of business. The reality is, some writers have the talent/ability/wiring/motivation to write good taglines, some don't, and the rest of you out there who can write but aren't writers, should leave this stuff to a professional. Thanks, Ross, for getting my dander up. It clears the head. I see pretty much this same list pop up on some site or in some pub frequently. This is the list that $100 per tagline writers obey. About half of these tips are misguided. The exceptions disprove the rule. For example, some of the best taglines are quite long and not at all hard to remember (i.e. When it absolutely, positively has to be there overnight;There are some things money can’t buy. For everything else, there’s Mastercard; Hulu. An Evil Plot To Destroy The World. Enjoy.)
And “be unique” isn’t particularly helpful because it begs the question. How to be unique is the challenge.
As a writer who writes taglines for a living, I’d like to point out that, if following 10 obvious tips would give you a shot at writing a really good tagline, I’d be out of business.
The reality is, some writers have the talent/ability/wiring/motivation to write good taglines, some don’t, and the rest of you out there who can write but aren’t writers, should leave this stuff to a professional. Thanks, Ross, for getting my dander up. It clears the head.

]]> By: SquidBlog » Blog Archive » Links of the day: 4 things worth reading http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4079 SquidBlog » Blog Archive » Links of the day: 4 things worth reading Wed, 07 Jul 2010 19:54:16 +0000 http://blog.crowdspring.com/?p=6866#comment-4079 [...] Think Different: How To Make Your Tagline Stand Out From The Crowd. This post from CrowdSpring shares some great tips for thinking about your lens titles, subtitles, maybe even module titles… [...] [...] Think Different: How To Make Your Tagline Stand Out From The Crowd. This post from CrowdSpring shares some great tips for thinking about your lens titles, subtitles, maybe even module titles… [...]

]]> By: Galen http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4077 Galen Wed, 07 Jul 2010 19:52:25 +0000 http://blog.crowdspring.com/?p=6866#comment-4077 Have it your way was a great tagline, but I personally think McDonald's was better. "I'm Luvin' It" is catchier. Have it your way was a great tagline, but I personally think McDonald’s was better. “I’m Luvin’ It” is catchier.

]]> By: Galen http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6375 Galen Wed, 07 Jul 2010 19:52:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6375 Have it your way was a great tagline, but I personally think McDonald's was better. "I'm Luvin' It" is catchier. Have it your way was a great tagline, but I personally think McDonald’s was better. “I’m Luvin’ It” is catchier.

]]> By: Ross http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4020 Ross Tue, 06 Jul 2010 00:01:17 +0000 http://blog.crowdspring.com/?p=6866#comment-4020 sae - "Have it your way" was a great tagline from BK. Nicely differentiated from their competition. Hadji - Good luck! sae – “Have it your way” was a great tagline from BK. Nicely differentiated from their competition.

Hadji – Good luck!

]]> By: Ross http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6374 Ross Tue, 06 Jul 2010 00:01:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6374 sae - "Have it your way" was a great tagline from BK. Nicely differentiated from their competition. Hadji - Good luck! sae – “Have it your way” was a great tagline from BK. Nicely differentiated from their competition.

Hadji – Good luck!

]]> By: Hadji http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-4017 Hadji Mon, 05 Jul 2010 23:19:57 +0000 http://blog.crowdspring.com/?p=6866#comment-4017 Great article, I sort of blew it on the company name but I plan on redeeming myself with a winning tag line. Thanks for the post. Great article, I sort of blew it on the company name but I plan on redeeming myself with a winning tag line.
Thanks for the post.

]]> By: Hadji http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/comment-page-1/#comment-6373 Hadji Mon, 05 Jul 2010 23:19:00 +0000 http://blog.crowdspring.com/?p=6866#comment-6373 Great article, I sort of blew it on the company name but I plan on redeeming myself with a winning tag line. Thanks for the post. Great article, I sort of blew it on the company name but I plan on redeeming myself with a winning tag line.
Thanks for the post.

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