http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/batman-got-milk/ crowdSPRING's blog about design, digital creativity, business strategy, and more. Fri, 17 May 2013 17:14:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/batman-got-milk/comment-page-1/#comment-4091 ejs Wed, 07 Jul 2010 21:03:28 +0000 http://blog.crowdspring.com/wp-content/uploads/2010/07/batman-got-milk.jpg#comment-4091 It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents…

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