Comments on: Lies, Damned Lies, Statistics and Old Spice http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/ crowdSPRING's blog about design, digital creativity, business strategy, and more. Tue, 14 Feb 2012 21:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: LABEL THE brand.intelligence™ COMPANY. » Blog Archive » Old Spice – l’archétype de LA campagne de marketing intégré? http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-6856 LABEL THE brand.intelligence™ COMPANY. » Blog Archive » Old Spice – l’archétype de LA campagne de marketing intégré? Sat, 27 Nov 2010 16:17:22 +0000 http://blog.crowdspring.com/?p=7473#comment-6856 [...] seul produit de la marque, Red Zone, et pour une période de 52 semaines se terminant le 13 juin, soit un mois avant le lancement de la campagne sur les médias sociaux) , les ventes des produits d’hygiène corporelle de Old Spice ont [...] [...] seul produit de la marque, Red Zone, et pour une période de 52 semaines se terminant le 13 juin, soit un mois avant le lancement de la campagne sur les médias sociaux) , les ventes des produits d’hygiène corporelle de Old Spice ont [...]

]]> By: Groovydoo http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-5015 Groovydoo Thu, 12 Aug 2010 00:36:31 +0000 http://blog.crowdspring.com/?p=7473#comment-5015 The Old Spice ads got people to either remember it or be introduced to it. Nonetheless, the brand is portrayed as modern day cheesy, "Austin Powers," cologne."<br><br>I won't use it. The Old Spice ads got people to either remember it or be introduced to it. Nonetheless, the brand is portrayed as modern day cheesy, “Austin Powers,” cologne.”

I won't use it.

]]> By: We’re Living In The Dark Ages Of Social Media | rosskimbarovsky.com http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-4950 We’re Living In The Dark Ages Of Social Media | rosskimbarovsky.com Mon, 09 Aug 2010 07:34:54 +0000 http://blog.crowdspring.com/?p=7473#comment-4950 [...] the Renaissance of social media. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Hundreds of thousands of blog posts, [...] [...] the Renaissance of social media. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Hundreds of thousands of blog posts, [...]

]]> By: Old Spice Guy – Innovation Must Lead to Results « Innovation Leadership Network http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-4300 Old Spice Guy – Innovation Must Lead to Results « Innovation Leadership Network Sun, 25 Jul 2010 08:27:44 +0000 http://blog.crowdspring.com/?p=7473#comment-4300 [...] This report suggests that the short-term response to the social media campaign has been an increase in sales of 107% over the previous month. This is [...] [...] This report suggests that the short-term response to the social media campaign has been an increase in sales of 107% over the previous month. This is [...]

]]> By: vidcrayzee http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-4286 vidcrayzee Sat, 24 Jul 2010 02:05:44 +0000 http://blog.crowdspring.com/?p=7473#comment-4286 By pretty much every metric (accept sales where the data as you point out is yet to be released) the campaign was a huge success. The question becomes how do small and mid size companies do something similar without the budget of Old Spice. Here is one idea, http://bit.ly/bCxs72. By pretty much every metric (accept sales where the data as you point out is yet to be released) the campaign was a huge success. The question becomes how do small and mid size companies do something similar without the budget of Old Spice. Here is one idea, http://bit.ly/bCxs72.

]]> By: vidcrayzee http://blog.crowdspring.com/2010/07/old-spice-social-media-marketing-advertising/comment-page-1/#comment-6478 vidcrayzee Sat, 24 Jul 2010 02:05:00 +0000 http://blog.crowdspring.com/?p=7473#comment-6478 By pretty much every metric (accept sales where the data as you point out is yet to be released) the campaign was a huge success. The question becomes how do small and mid size companies do something similar without the budget of Old Spice. Here is one idea, http://bit.ly/bCxs72. By pretty much every metric (accept sales where the data as you point out is yet to be released) the campaign was a huge success. The question becomes how do small and mid size companies do something similar without the budget of Old Spice. Here is one idea, http://bit.ly/bCxs72.

]]>