Crowdsourcing The Indian Rupee Symbol Ross Kimbarovsky | July 15th, 2010

A few years ago, the British Royal Mint crowdsourced the design of new coins. That competition attracted 4,000 entries from 500 people. Anyone was eligible to compete. Specially invited artists, Royal Mint engravers and artists from other countries competed with people of all ages, from everywhere.

Today, a jury selected by the Indian government picked a new symbol for the Indian rupee – to rival similar symbols for the US dollar ($), the euro (€), the UK pound (£) and the Japanese Yen (¥). The new rupee symbol was picked from over 3,000 entries submitted in a crowdsourcing competition to design the new symbol (the winner received $5,352 in cash). Udaya Kumar, a post-graduate student submitted the winning design.

India wanted to differentiate its currency from neighboring Pakistan, Nepal and Sri Lanka – all of these countries used the abbreviation “Rs”.

The new symbol will be included in the “Unicode Standard” to ensure that it’s easily displayed in electronic and print media (this process can take up to two years).

IndianExpress.com explained Kumar’s inspiration for the new symbol:

Kumar’s concept, an official said, is based on the Tricolour and “arithmetic equivalence”. While the white space between the two horizontal lines gives the impression of the national flag with the Ashok Chakra, the two bold parallel lines stand for ‘equals to’, representing balance in the economy, both within and with other economies of the world.

As you’ve read on our blog, the U.S. Government has embraced crowdsourcing for public and private innovation. It’s refreshing to see other governments also embrace crowdsourcing.

What do you think about the new Indian rupee symbol?

From many minds, the perfect design. Post your project today and let the crowd wow you!

  • unnikrishna menon damodaran

    when Indians are expected to write the new “rupee” symbol – a combination of Devanagiri ? + R in Roman. I think the header strokes and ? + R would be easy for us to write. The form of the new rupee. it communicates for both English and Hindi speaking Indians. symbol may look unbalanced (almost all Devanagiri alphabets are like that) or incomplete but i guess it works for common man and that is what design should do.

  • unnikrishna menon damodaran

    when Indians are expected to write the new “rupee” symbol – a combination of Devanagiri ? + R in Roman. I think the header strokes and ? + R would be easy for us to write. The form of the new rupee. it communicates for both English and Hindi speaking Indians. symbol may look unbalanced (almost all Devanagiri alphabets are like that) or incomplete but i guess it works for common man and that is what design should do.

  • sam chi

    Like it a lot!

  • sam chi

    Like it a lot!

  • Ayoob

    Great design. Simple and Meaningful.

  • Ayoob

    Great design. Simple and Meaningful.

  • Mohd Tariq

    Our national language is Hindi,this symbol looks like hindi letter, so we should respect this symbol as Indian Rupee.

  • Mohd Tariq

    Our national language is Hindi,this symbol looks like hindi letter, so we should respect this symbol as Indian Rupee.

  • Nasir

    Indian Currency don’t have any values than why they crazy for the new symbol design.

  • Nasir

    Indian Currency don’t have any values than why they crazy for the new symbol design.

  • Pnevagi

    Hello,
    I think this is a good decision made by Indian Government to represent the currency with symbol, this will be very helpful in the world market. Here is the nice article on the same http://forums.techarena.in/guides-tutorials/135

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