12 Questions: Meet Tiffany Reed (USA) Audree | June 15th, 2010
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Tiffany Reed (crowdSPRING username: iamtiff) today. Tiffany lives and works in Norfolk, Virginia, USA.
1. Please tell us about yourself.
I’m a 25 year old starving artist turned graphic designer, turned web designer. Whew! I wonder what I’m going to morph into next! I’m a Navy brat that was born in Japan and has lived in various places along the East Coast. I now live and work in a small cave in Norfolk, Virginia and I’m hopelessly addicted to reality tv (fist pump!).
2. How did you become interested in design?
After getting BFA in Drawing & Design, I needed to make a living and, well, selling my artwork wasn’t working too well. So after a failed t-shirt business, I decided to give graphic design a try which I had really been doing all along, and began making logos for my church, friends and family. Those projects led to other projects through word of mouth. I started studying as much as I could along the way and became very passionate about the industry and community. Then I stumbled upon crowdSPRING one day while searching for design competitions, and the rest is history.
3. Which of your designs are your favorites and why?
Hmmm… I’m emotionally attached to a lot of my designs so it’s hard to choose favorites. But, if you had said, “Tell me your favorite designs and I give you this delicious cupcake…” I would have to choose the Venture22 logo design for its simplicity, the Foody Two Shoes logo for the fun I had creating it, and the Silverhooks website design because it was also fun and the buyer is a loyal client to this day.
4. Who/what are some of the biggest influences on your design work?
My peers are the biggest influence, I have to say, on my work. Especially the community here on crowdSPRING. There are a handful of creatives who seem to up the ante and successfully complete awesome designs regularly that make the rest of us work even harder to improve our design skills. I also pull inspiration from other disciplines like interior design and music. I sit back and listen and then try to translate these other forms of creativity into what I do. I love it!
5. How do you come up with ideas for concepts after you read a buyer’s creative brief?
Well, when a creative brief is four sentences long it can be tough to get any ideas. But thank goodness most briefs aren’t that, well, brief. After reading them I usually print them out, take a few notes, and start sketching out my ideas. This is also a way for me to get away from the computer for a bit. If I can’t really think of a certain part of the design or any of it at all I’ll go for a drive and blast some music. I get some wind in my hair and usually get some great ideas. Although, I wonder if designing while driving is as dangerous as texting. Oops!
6.Mac or PC?
I’m a Mac trapped in a PC’s body! I have most Adobe CS products and PC-equivalent software that you can find on a Mac, but alas, I work on a HP Laptop that my parents gave as a present a few years ago. Sorry Mom! I just really want a Mac. By the way, if anyone has an iMac that they don’t want I’ll be glad to take it off your hands in exchange for a dozen cupcakes. Nom nom:)
7. What is your dream design project?
8. How do you promote your work?
I meet with my Marketing/PR team every week to discuss our goals and throw around promotion ideas. SIKE!! I actually leave my business cards in random places around town, tweet about recently done work on occasion, and have my Mom mention to everyone she meets about my site iamtiff.com… I repeat, iamtiff.com. So, most of the work I get is by word of mouth, but if I could afford a PR team, it would be on like Donkey Kong!!
9. Please describe your typical work day.
Schedules…schmedules! I go with the flow. Ok, not really. If I don’t have some sort of order I’ll go nuts. I usually wake up at 6am, but don’t actually get up until around 6:30am. I work from home, however I’m also a single mom and the Princess has to be at that bus stop on time. When she’s at school I make my pilgrimage to the Holy Starbucks for a latte. After that I go home to check emails and browse my Google Reader until around 10am when I’m ready to rock. Before then I’m pretty much useless because I am NOT a morning person, I just pretend to be. My tasks vary from day-to-day but after the Princess gets home I go into Mom-mode and when she goes to bed I’m up and working my tail off. It’s hard but it’ll be worth it when I have my summer home in Italy. Woot!
10. You seem to be experienced in many types of design – which is your favorite?
I’d have to say that web design is my favorite type of design I do. Although I have experience in almost all forms of design, I do get more gratification out the challenging and ever-evolving nature of designing for the interwebs:)
11. If you weren’t designing, what would you be doing?
I’d probably be traveling with various carnivals ( I love carnie food), or fixing watches which I was really good at for a few years, or teaching Art as a Professor… Professor Reed sounds awesome!! To be honest I really don’t know what I’d be doing, although the professor thing might be something I could do in the future.
12. What do you do with your free time?
Que? What’s that?? I kid, I kid. Because I love designing so much, I don’t really notice how little free time I actually have (until I answer questions like this). In the free time I do carve out for myself, I like to bake, watch Spongebob with the Princess, play UNO (another addiction), and attempt to finish a REAL book.
If I still have your attention, thank you for reading and happy designing! Over and Out!