Startup and Small Business Tip: Marketing One-To-One Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services.

It’s easy to forget that some of the most important marketing opportunities take place when you communicate with your customers or potential customers one-to-one. The one-to-one marketing opportunities (while providing customer service, answering email, talking with people on social networks) are sometimes far more valuable than broad marketing tactics. Here’s why:

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  • Jared

    I run a website that sells Superman stuff, called SupermanStuff.com. Everyday I use Twitter, Facebook and emails to speak with customers. Whether it be a shipping complaint or someone looking for a specific product, I’m always on top of my email waiting to serve my customer base. Feel free to email me if you wanna chat about my business. I really like your website and I’m going to check out the rest of your posts when I get done typing here. Great stuff!

  • Jared

    I run a website that sells Superman stuff, called SupermanStuff.com. Everyday I use Twitter, Facebook and emails to speak with customers. Whether it be a shipping complaint or someone looking for a specific product, I’m always on top of my email waiting to serve my customer base. Feel free to email me if you wanna chat about my business. I really like your website and I’m going to check out the rest of your posts when I get done typing here. Great stuff!

  • Lurch

    If they do another sequel to The Addams Family, the guy in the video is a shoo-in for the Uncle Fester role.

  • Lurch

    If they do another sequel to The Addams Family, the guy in the video is a shoo-in for the Uncle Fester role.

  • Ross

    Jared – thanks for stopping by. Many small businesses find it both satisfying and good business to engage customers one on one, as you’re doing. Keep it up!

    Lurch – the resemblance is … uncanny, but I might need to shave off the facial hair. http://2.bp.blogspot.com/_tkzOCPlRHF0/RpuIsVj3srI/AAAAAAAAAHc/tI_iz3oh1Fw/s320/fester1.jpg

  • Ross

    Jared – thanks for stopping by. Many small businesses find it both satisfying and good business to engage customers one on one, as you’re doing. Keep it up!

    Lurch – the resemblance is … uncanny, but I might need to shave off the facial hair. http://2.bp.blogspot.com/_tkzOCPlRHF0/RpuIsVj3srI/AAAAAAAAAHc/tI_iz3oh1Fw/s320/fester1.jpg

  • Audree

    My favorite part is when your daughter peeks from behind the door.

  • Audree

    My favorite part is when your daughter peeks from behind the door.

  • Ross

    Audree – I wondered if anyone would notice. She knows not to walk in when I record, but always tries to push the limits – and this time, it worked for her!

  • Ross

    Audree – I wondered if anyone would notice. She knows not to walk in when I record, but always tries to push the limits – and this time, it worked for her!

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