Fiat Crowdsourcing Car Design Ross | May 2nd, 2010

You might have heard of Local Motors – a company leveraging crowdsourcing to design cars. Local Motors licenses a chassis and then looks internally to its own community to innovate and refine the design of the car (other than the chasis).

Fiat Brazil has recently announced a project to crowdsource the entire car – including the mechanical components. All ideas submitted to the project will be under a Creative Commons license.

It’s an interesting program, for several reasons. First, it provides opportunities to ordinary people, experienced engineers, and designers, to influence the design of an entire car. Second, the program is a wonderful way to get people to talk about Fiat – and innovation.

To learn more about Fiat’s crowdsourcing experiment, watch the following video (English subtitles).

What do you think? Will more companies invite consumers to help design products?

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  • Ariel Ferreira

    Hi, Ross! Thanks for the shout out. It’s been a while since I’ve seen you guys – hope you’re well.

    Yes, companies are beginning to realize customers want more than a product, they want an experience – they want to be involved. These companies are also realizing that if they can decrease the barriers between company and customer they will be able to better serve and satisfy buyers.

    There is much to be gained.

    The experiences provided by Local Motors vs. Fiat are much different. With Local Motors, you get to be a part of the team. With Fiat, you get to contribute to the team.

    This is the difference between “crowdsourcing” and “co-creation”. With crowdsourcing you collect ideas from customers who are yearning to share. The company uses the best ideas.

    With Co-Creation you develop a product with your customers and community. Your customers not only contribute ideas but effectively determine the outcome of the product they are developing with the company.

    There are pros and cons to each approach, but my main point is that these two companies operate in different fashions.

    Small correction on your post: the Rally Fighter chassis and body is all unique (not licensed)- the performance features and exterior details were all chosen by the community.

    The names of contributing designers and competition winners are on every vehicle – this is part of the vehicle heritage.

    The Rally Fighter concept was designed by Sangho Kim, the light bar by Filip Tejszerski, the interior by Mihai Panaitescu and the side vent by Raphael Laurent – the community chose each of these designers as the winners.

    Additionally, we are not only co-created, we are opensource. All of our chassis data is available online. We work hard to bring cars to market at an accessible price so our community of contributors can have a chance at enjoying them.

    The next car company to watch is GM and GM Lab, http://thelab.gmblogs.com/ The design team has opened their doors more than ever and now allow feedback during development. It’s not co-creation, but it is on the way!

    I’ve only heard that Fiat is going to build 1 concept vehicle, but are they planning to produce it?

    Cheers,

    Ariel
    aferreira@local-motors.com

  • Ariel Ferreira

    Hi, Ross! Thanks for the shout out. It’s been a while since I’ve seen you guys – hope you’re well.

    Yes, companies are beginning to realize customers want more than a product, they want an experience – they want to be involved. These companies are also realizing that if they can decrease the barriers between company and customer they will be able to better serve and satisfy buyers.

    There is much to be gained.

    The experiences provided by Local Motors vs. Fiat are much different. With Local Motors, you get to be a part of the team. With Fiat, you get to contribute to the team.

    This is the difference between “crowdsourcing” and “co-creation”. With crowdsourcing you collect ideas from customers who are yearning to share. The company uses the best ideas.

    With Co-Creation you develop a product with your customers and community. Your customers not only contribute ideas but effectively determine the outcome of the product they are developing with the company.

    There are pros and cons to each approach, but my main point is that these two companies operate in different fashions.

    Small correction on your post: the Rally Fighter chassis and body is all unique (not licensed)- the performance features and exterior details were all chosen by the community.

    The names of contributing designers and competition winners are on every vehicle – this is part of the vehicle heritage.

    The Rally Fighter concept was designed by Sangho Kim, the light bar by Filip Tejszerski, the interior by Mihai Panaitescu and the side vent by Raphael Laurent – the community chose each of these designers as the winners.

    Additionally, we are not only co-created, we are opensource. All of our chassis data is available online. We work hard to bring cars to market at an accessible price so our community of contributors can have a chance at enjoying them.

    The next car company to watch is GM and GM Lab, http://thelab.gmblogs.com/ The design team has opened their doors more than ever and now allow feedback during development. It’s not co-creation, but it is on the way!

    I’ve only heard that Fiat is going to build 1 concept vehicle, but are they planning to produce it?

    Cheers,

    Ariel
    aferreira@local-motors.com

  • http://www.premiervehicleinspections.co.uk/ Vehicle Inspection UK

    This is music to my ears.This is really a great post! Thanks for sharing. A blog really owes its success to its loyal readers and faithful followers.
    ________________________
    inspection vehicle

  • Atithi

    good design :)

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