Small Business Spotlight of the Week: MusikPitch Laura | April 30th, 2010
It’s super exciting to see crowdsourcing spreading to all these new industries! So, naturally, when we came across a homepage redesign project (which, by the way, was awarded to cloud168 , congratulations!) we had to get in touch with them and find out what their site’s going to be all about! I got in contact with Scott, one of the founders of MusikPitch and received some great background information on the upcoming site.
MusikPitch will work a lot like crowdSPRING in that anyone looking for music can post a project, set a price, and listen to the music that pores in. Songwriters and composers can pitch their original songs to the project holder in attempt to win the award. The buyer then picks the song they like best and purchases the license to that song.
This website opens up new platforms for Music Supervisors who are looking for film underscores, video game makers needing music for their games, corporations looking to brand their products with a song, or even musicians looking for lyrics to a new song. This will also be very helpful for anyone wanting a song made for their wedding, festival, reunion, etc.
For the musicians out there this opens up a level playing field in a very hard industry to come into. You no longer have to “know somebody” to have your music heard or bought.
Creating a business with a crowdsourcing platform is no easy feat as we found out here at crowdSPRING so I knew Scott would have some very valuable information for you guys!
Before crowdSPRING I would have run an add in multiple cities on Craigslist for a designer. Then I would spend about two weeks sorting through portfolios until I selected about 5 designers. Then I would communicate with each one via email and describe the project a bit and take bids. I would then select a designer based on their portfolio, price, and ability to communicate with me. Then I would usually wait a few weeks to see their finished designs at which time I would decide whether or not they were what I was looking for.
2. Why in the world did you decide to use crowdSPRING?!
I’ve heard a lot about crowdSpring and now that they have quality artists competing. I knew we could get some incredible designs from their artist network and love looking over the designs each day and providing feedback with the crowdSpring user interface.
3. What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?
The single best biz source…..hmmm. I guess Mashable would make my number 1 small business resource because I’m in the internet business.
4. If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?
Research their market heavily using Google Alerts and Google Reader. And pick a good name (one where you can get the DOT COM and Twitter).