What if business schools offered an MBA in www? Mike | March 29th, 2010

Every year thousands of  newly minted MBAs will earn their degrees from over 165 graduate business programs in the US alone. These bright folks will walk through those gates with training in finance, accounting, marketing, economics, strategy, supply chain management, entrepreneurship, statistics, research, business law, negotiating, ethics, and leadership. Many of the young MBAs have personal experience with using the social media and are active on Facebook, Linked-in, Twitter and  various other online tools.

My suggestion to some of the best marketing programs in the country? Get on it! Start teaching the social media in your marketing curriculum, start leveraging the web in your strategy classes, and start training MBAs in the ins and outs of SEO and SEM. Stop teaching advertising courses that focus on TV, print, and the “old” mass media, and start teaching students how companies are using Twitter to get their message out and to provide great customer service. Stop teaching supply chain management that focuses on trucks and warehouses, and start teaching them how Zappos has built a virtual supply chain by leveraging  cutting edge technology and customer-focused strategy.

There is a brave new world of business out here and case studies from the 1990s do not prepare students for the new paradigm we face every day. Where is the NEW curriculum that needs to be taught?

Done rantimg now. Thanks. Thoughts?

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  • leo

    nice

  • leo

    nice

  • cre8dsgn

    Check out Champlain College’s MFA in Emerging Media to launch Fall 2010 http://www.champlain.edu/News-and-Events/News/MFA-Emergent-Media.html

  • cre8dsgn

    Check out Champlain College’s MFA in Emerging Media to launch Fall 2010 http://www.champlain.edu/News-and-Events/News/MFA-Emergent-Media.html

  • MAXONS RESTORATIONS

    I COMPLETELY agree! All other forms of study update their curriculum annually, why can’t Marketing too? Can you just imagine if MDs were using case studies from the 90s, LIGHT YEARS old, right? Not that social media is as life-sensitive, but it’s certainly as ever-changing.

  • MAXONS RESTORATIONS

    I COMPLETELY agree! All other forms of study update their curriculum annually, why can’t Marketing too? Can you just imagine if MDs were using case studies from the 90s, LIGHT YEARS old, right? Not that social media is as life-sensitive, but it’s certainly as ever-changing.

  • HK

    Great idea, and what’s even better, several top MBA schools are doing just that, focusing on new media channels to get the communications mix that is appropriate for the new age of marketing. I’m attending the Desautels Faculty of Management at McGill University, one of the top MBA schools in Canada, and there’s a massive amount of net-centric material we’re going through, SEO, CPC/CPM, social media, etc… It’s one of the reasons why I found and continue to use crowdSpring in my work environment!

  • HK

    Great idea, and what’s even better, several top MBA schools are doing just that, focusing on new media channels to get the communications mix that is appropriate for the new age of marketing. I’m attending the Desautels Faculty of Management at McGill University, one of the top MBA schools in Canada, and there’s a massive amount of net-centric material we’re going through, SEO, CPC/CPM, social media, etc… It’s one of the reasons why I found and continue to use crowdSpring in my work environment!

  • stephthegeek

    I thought about doing an MBA, but my undergrad was in marketing/IT, so I decided to go for something a bit different. Very glad I did.

    I’m in an amazing program at the School of Information at UC Berkeley (http://www.ischool.berkeley.edu/) and while there are plenty of opportunities to do MBA courses at the school of business here, there are also business-flavoured courses in the I School itself. For example, system & service design, information architecture, software project management, etc. There’s so much more academic depth without feeling like a biz school drone, but you can still pick up business classes that interest you. A lot of people are focusing on areas like online shopping, social media marketing, dissemination of information online, search engines, etc. So I would encourage those thinking about MBA programs to also look at school of information type programs.

  • stephthegeek

    I thought about doing an MBA, but my undergrad was in marketing/IT, so I decided to go for something a bit different. Very glad I did.

    I’m in an amazing program at the School of Information at UC Berkeley (http://www.ischool.berkeley.edu/) and while there are plenty of opportunities to do MBA courses at the school of business here, there are also business-flavoured courses in the I School itself. For example, system & service design, information architecture, software project management, etc. There’s so much more academic depth without feeling like a biz school drone, but you can still pick up business classes that interest you. A lot of people are focusing on areas like online shopping, social media marketing, dissemination of information online, search engines, etc. So I would encourage those thinking about MBA programs to also look at school of information type programs.

  • TV.Professor

    We are a small liberal arts university but we’ve started a major in Converging and Interactive Media. Basically I tell students that we are preparing them for careers that don’t exist yet. The day of teaching what one feels comfortable teaching is long past. Its adapt or become extinct. Television will still exist…film will still exist…so will news…the question is what will be the delivery media. But one thing remains constant. No matter the medium, a good engaging story is still going to be key.
    http://www.lr.edu

  • TV.Professor

    We are a small liberal arts university but we’ve started a major in Converging and Interactive Media. Basically I tell students that we are preparing them for careers that don’t exist yet. The day of teaching what one feels comfortable teaching is long past. Its adapt or become extinct. Television will still exist…film will still exist…so will news…the question is what will be the delivery media. But one thing remains constant. No matter the medium, a good engaging story is still going to be key.
    http://www.lr.edu

  • bella

    The good schools are doing this already… the courses covering the broad topic of WWW marketing are ones like Interactive Marketing, Direct Marketing (using electronic communication streams) and eCustomer Relationship Marketing.

    Now just because they have the curriculum, doesn’t necessarily mean that the professors have a good idea about what they’re teaching. For example, the professors in college/applied institutions are actually much more qualified to teach practical courses such as these, as they have the experience to back up their preaching. BUT if the courses are being taught at a university, have fun taking the professor seriously, as they most often than not are strictly academics with little to no real world business experience.

    What would be REALLY great is if there was an online learning resource (possibly a website who made WWW marketing ‘their thing’) that taught these topics, with a dynamic, constantly changing curriculum. *hint hint*

  • bella

    The good schools are doing this already… the courses covering the broad topic of WWW marketing are ones like Interactive Marketing, Direct Marketing (using electronic communication streams) and eCustomer Relationship Marketing.

    Now just because they have the curriculum, doesn’t necessarily mean that the professors have a good idea about what they’re teaching. For example, the professors in college/applied institutions are actually much more qualified to teach practical courses such as these, as they have the experience to back up their preaching. BUT if the courses are being taught at a university, have fun taking the professor seriously, as they most often than not are strictly academics with little to no real world business experience.

    What would be REALLY great is if there was an online learning resource (possibly a website who made WWW marketing ‘their thing’) that taught these topics, with a dynamic, constantly changing curriculum. *hint hint*

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