Small Business Spotlight of the Week: CAfrica Sports Laura | February 19th, 2010
If any of you are as excited as I am about the FIFA World Cup being held for the very first time in an African country then you’ll be just as excited about this company that posted a project on crowdSPRING. CAfrica Sports (pronounced see-Africa-sports) was in need of a logo and stationery design for their company that will be the first private broadcaster to deliver content to over 40 countries in sub-Sahara Africa.
They already own the rights to broadcast NBA and many other programs. This is huge for any company wanting to target African countries because they can now advertise during NBA games and other popular programs. Not only that but this is the first time companies will be able to advertise to more than one country at the same time. Before CAfrica Sports, companies wanting to advertise in Africa had to pay on a country to country basis.
We got a chance to talk with Sarah Eder from Eder Communications, who posted this project, to find out a few things and here’s what she said…
1. How did you get things designed before crowdSPRING?
Before crowdSPRING, we either designed our logos and websites ourselves (poorly) or we would use a designer recommended by someone in our network of contacts. Even then, the prices were usually beyond our budget or we would only be presented with a handful concepts.
2. Why in the world did you decide to use crowdSPRING?!
A friend in public relations told us about crowdSPRING; she had used the site for other clients and projects. We immediately loved the concept. We checked out the crowdSPRING website and were amazed by the creativity and quality of the submissions. And, we were impressed by the professional approach of the crowdSPRING team, and the rave reviews the site had received.
3. What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?
It’s hard to pin down just one. For our industry, we love www.balancingact-africa.com because of the media and telecommunications information about Africa. We’re also fans of Timbuktu Chronicles at http://timbuktuchronicles.blogspot.com because it captures the entrepreneurial and consumer essence of Africa. But, the best resource available is our personal and professional network. It’s sort of like the Kevin Bacon game; we are usually about six people or less from getting to the right person we need to get to.
4. If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?
Build your team to fit the business, not the other way around. Oh, and check out crowdSPRING!