Archive for February, 2010

5 thoughts for startups and small business on managing the work vs. home wrestling match

Monday, February 15th, 2010

Well today is Valentines Day and, being the tool that I am, I’m sitting at the computer writing tomorrow’s post. Like many startup entrepreneurs I gave up much to follow the dream, and friends and family have definitely taken a hit. Ross and I work seven day weeks, have little vacation time, and have essentially given up any semblance of a social life in favor of building the company and pushing it to success.

We knew going in that it would be this way; founder after founder told us that we should prepare for this. Entrepreneur after entrepreneur warned us that our families would suffer. But until you’re living it, it is hard to imagine just how much one sacrifices in the name of the venture. We have each learned how to deal with this in our own ways; to find a balance and to make up for some of the time away and some of the focus lost. Here are 5 quotes on work and family and 5 tips for walking the line, finding the balance, and pursuing the grail.

I wish to thank my parents for making it all possible…and I wish to thank my children for making it necessary. – Victor Borge

Even a startup founder has got to make a living. Don’t forget that you’re not doing it just for yourself, but that you have a family that needs to eat as well. In other words, make absolutely sure that you can afford to follow the entrepreneurial path. When we were building the financial models for crowdSPRING, Ross and I looked hard at our personal and business budgets, and each spoke at length with our wives to make sure they understood the sacrifice involved. But, having said that, we did pay ourselves a salary (albeit a minimal one) from the very beginning and made sure that our investors understood that we would pay ourselves enough to assure that our families were taken care of.

It’s not enough to make time for your children. There are certain stages in their lives when you have to give them the time when they want it. You can’t run your family like a company. It doesn’t work. – Andrew Grove

There is no doubt about it: they need you and they will not hesitate to let you know this. So, although I work more than 12 hours most days, it is up to me where that work takes place; I try to be home for dinner every night, and I do my work at home after dinner. This way, I can still have that important time with the family while making sure that I take care of my work responsibilities. However, be careful not to lose track of the reason for working at home in the evenings: when one of my kids needs me, I stop what I am doing so I can focus on their need, whether that is homework help, a ride to a friend’s house, or just time to watch a little TV together. I can go back to work later if there is more to do. And there is always more to do.

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Small Business Spotlight Of the Week

Thursday, February 11th, 2010

Every week we send out our crowdSPRING newsletter (subscribe to the right of this post) and at the bottom we give you an option to send us an email if you would like your small business to be featured in our upcoming news letters or blogs. Shortly after our first newsletter with our new website we received an email from Rays. Ray and his two partners are fashion designers from India launching their line and finding their way in the fashion industry. They’ve shown their line at a number of shows, including Chennai International Fashion.

Their label is “Radhika, Revathi, n Rays” and they’re doing everything they can to make their dreams come true. Check out their portfolio!

crowdSPRING is also a small business and we love to help other small business get noticed. We’re excited that our little company has reached people in the fashion industry in India – it’s crazy how many people you can touch simply being on the internet. :)

I had an opportunity to talk with Rays about a few things and this is what he had to share…

1.  How did you get things designed before crowdSPRING?

As we are designers ourselves… we have always preferred to do it ourselves… we do seek advice from experts if there is anything different to be designed..but at the end…it’s our work .

2.  Why in the world did you decide to use crowdSPRING?!

CS is a pool of boundless creativity . you ask for one idea and you get thousands…. something you might have never even dreamt of … possibilities are immense here …to design ..to get ideas and also to improve what i already know .

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

I feel magazines are the best as people tend to spend lots of time with magazines.. things might get away unnoticed while accessing websites or blogs as we don’t really spend much time on a particular page .

4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

i shall advise “doesn’t matter how good you are at your work…it s nothing until you know how to sell it  and unless others get to know what you’re doing “  :)


Twitter Link Roundup #27 – Design, Writing, Marketing, Small Business, Social Media And More

Thursday, February 11th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

50 Free UI and Web Design Wireframing Kits, Resources and Source Files - http://bit.ly/bsTCdu

Color Theory for Designer, Part 3: Creating Your Own Color Palettes - http://bit.ly/bxDqWP

eCommerce UI Part 3: Navigation - http://bit.ly/am346e

Showcase of banknote designs from countries around the world – http://bit.ly/dtzxzY

10 Stunning Examples of jQuery Animations - http://bit.ly/9nFUmD

33 New High Quality Adobe Illustrator Tutorials – http://bit.ly/c9yG06

The Difference Between Vector and Raster Graphics – http://bit.ly/a25cIz

The 30 Most Creative and Unusual Free Fonts - http://bit.ly/9j94X3

Effective Visual Communication Using Infographics: 40+ Attractive Examples - http://bit.ly/cWLFAw

Mobile Web Design: Tips and Best Practices - http://bit.ly/d0LlHN

50 Beautifully Blue Designs – http://bit.ly/aVWH6P

A Showcase of Website Navigations with Serious Click Appeal – http://bit.ly/9BXqlD

Showcase of Hotel Website Designs - http://bit.ly/7WUzyE

13 Useful JavaScript Solutions for Charts and Graphs – http://bit.ly/bHA3Gs

Attractive Forms With jQuery: Uniform - http://bit.ly/9a4Z8s

21 Creative online portfolio sites and applications – http://bit.ly/9mgQqf

Twitter Design News roundup from @speckyboyhttp://bit.ly/bumXzD

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Crowdsourced Writing Projects on crowdSPRING

Wednesday, February 10th, 2010

“Write without pay until someone offers to pay” – Mark Twain

Since May 2008, the crowdSPRING community (now over 50,000 creatives, from 170+ countries!) has helped thousands of entrepreneurs, small businesses, startups, agencies, and Brands (from over 70 countries), with graphic, website, and industrial design projects.

We’ve paid millions of dollars to designers and want to provide similar opportunities – and a level playing field – for writers.

Today, crowdSPRING is proud to launch a new category of crowdsourced projects: writing. We’re thrilled to offer individuals and companies around the world access to an incredible community of writers.

Writing projects will work just like design projects. You’ll name your own price and schedule and you’ll pick from actual entries to your project, not bids and proposals. Unlike design projects (where some projects can be private), all writing projects are private – you and the writer who submitted an entry will be the only ones who’ll be able to see the submission. And if you need even more privacy, you’ll be able to post any writing project as a Pro project, which gives you full control over users, non disclosure agreements, and more.

As always, you’ll get access to a free, customized legal agreement in every project, full project management, payment escrow, and our awesome customer service team!

We pay writers 100% of the project awards (we charge buyers a 15% fee based on the total awards offered in their projects).

What types of writing projects can you post?

NAMING

  • Company names. Need help naming your new startup or small business? Tap into our global communication of writers who’ll give you dozens of great suggestions.
  • Product names or service names. Already have an established business but need a great name for a new product or service? Tap into a global community ready to help you.
  • Domain names. Having a tough time figuring out a great domain for a business or personal project? You’re not alone!

BUSINESS

  • Marketing (brochures, product descriptions, newsletters, press releases). Every business needs to market its products and services. Our global community of writers can help with everything from press releases, to product brochures, newsletters, and more!
  • Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? Tap into our community of writers.
  • Presentations. We’ve all sat through boring presentations. Here’s your chance to do something fun. Let our community of writers help you develop a presentation your audience will remember!
  • Articles, Reports and Proposals (i.e. grants). Need help writing a technical report or a proposal (for a grant, for example)? Our global community of writers can give you a helping hand.
  • Business Plans. Are you a technical rockstar but need help with a business plan for a cool new startup? Leverage our community of writers to get you ready for meetings with investors.
  • Books and eBooks. Want to share knowledge but need someone to help you communicate it in writing? Leverage a global pool of talented writers.
  • Taglines. Nearly every successful business has a short tagline that simply and succinctly explains what they do/who they are. Leverage our community to help you develop a great tagline for your business.

ONLINE

  • Blogs and Newsletters. Need original content for your blogs or newsletters? We have a global pool of writers who are ready to help.
  • Advertising/Marketing. Worried about increasing sales or competing against bigger companies? Leverage our community to help you.
  • SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Our writers can help.

CREATIVE

  • Essays & Short Stories. Creative content for online or offline use.
  • Scripts (movies and plays). Have a great idea but need someone to help you write it? Or looking for great script ideas?
  • Books & eBooks. Have an awesome story to tell and need help telling it?
  • Song lyrics and poetry. Have a killer piece of music that needs great lyrics? Or need help with a personalized love poem on Valentines day?

EDITING/PROOFREADING

  • All categories

Are there other categories you think we should have?  Have a question about Writing projects? Feel free to contact our friendly support team, visit the Help center, or leave a note below in the comments.  We’d love to hear from you.

Take a look at the writing projects that have already been posted or if you’re ready, post your own writing project!

Choosing Technologies for Your Web Startup (Part 2)

Tuesday, February 9th, 2010

In Part 1 of this blog series, I presented a rather dysfunctional conversation going on between software consultants and you, their client. I explained what consultants mean when they use the word “productivity,” why it gets convoluted, and how understanding this can lead you to making better choices for your company.

I originally promised that in Part 2 I would go into some specific software products. But I’ve decided to postpone that until Part 3, and first tackle another confusing topic.

Part 2: The Two Meanings of Scalability

Like “productivity,” “scalability” is a ubiquitous buzzword in the consulting world, and is also a pitfall for you.

1. Number of Users

For most web startups, the initial launch of the product would likely have a contained number of users: you, the friends you forced to help you test, and possibly some beta testers. Maybe you’re hoping to be in the tens of thousands in the few months after, with users visiting your site every day. Let’s call that “startup scale.” And perhaps the dream is to have hundreds of millions of users hitting your site constantly throughout the day. Let’s call that last one “Facebook scale.”

Dubai TowerThe shift from “startup scale” to “Facebook scale” can happen quickly, and you want to be sure that you choose the best technology for it. Refactoring your codebase later could prove fatally lengthy and costly.

Is your blood pressure up yet?

So, that was the scary story that will probably prompt you to constantly ask your consultant “But does it scale?” Your consultant, in turn, will walk the fine line of giving you the answer you want to hear while raising the scope and cost of the project, possibly even creating milestones along the way, ensuring an ongoing, gainful relationship.

My advice is to stop badgering your consultant about this.

The jump from “startup scale” to “Facebook scale” will be significant, no matter what your initial choice is. Companies handling each scale look very different: the former likely has a monthly hosting plan with a provider and spends a few thousand dollars a month for a few dedicated servers, bandwidth and tech support; the latter owns one or more “data centers,” huge facilities crammed with rows and rows of machines requiring constant maintenance at enormous costs. All this spells entirely different software architectures and priorities, requiring different kinds of technological expertise. In fact, you will likely need to hire new consultants when you get there.

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Build A Strong Brand, Not Just A Strong Business

Tuesday, February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This means small businesses and startups – and even large Brands – must find ways to empower their customers and fans to promote their brands.

In the following video I discuss why you should focus on building a strong brand and not just focus on building a strong business.

What do you think? How important is it to for companies to build a strong brand online?

Micro marketing: 5 tips for small business and startups

Monday, February 8th, 2010

crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. This presents us with some specific challenges, including how to better convert the curious first time visitor to the site into a customer and how to continuously deliver value to existing customers to build long-lasting relationships. We use a “micro-conversion” approach that we believe is a powerful strategy for attracting and retaining customers.

Our typical customer is the small and mid-size business owner or manager and these folks present two key challenges: first, they are notoriously difficult to find, and second, they are smart, curious and self reliant and can not be “sold” in the traditional “coffee’s for closers” model (imagine the effort it would take to call each and every dry cleaner or plumbing company in the Chicago yellow pages). Our goal is to make it easy for them to find us and to compare us with their other options to determine for themselves that ours is the best solution for their problem.

Here are  five tactics that we deploy and that you can use to assist your own potential customers; each of these provides contextual information that they may find useful. These have proven to be helpful for many of our customers as they make that decision on whether or not to spend their precious budget on our offerings:

1. Build awareness. Help them find you by developing content to drive SEO value and word or mouth (take a look at Ross’s post from last year for more detail on this). Your blog and newsletters can go provide value in several ways: good content is often linked to by others with shared interests; newsletters (if high quality) are often shared and forwarded; and brand visibility is increased through both of these.

2. Assist with research. They found you and now they’re here and trying to figure out what it is you can do for them. It’s your turn to help them understand who you are and how you can provide a solution to their problem. You have the opportunity to help them learn and discriminate, so show them what you can do for them – serve up product information, solution examples, and educative materials such as guides and how-to’s. You are in control of the information, so provide it!

3. Educate and nurture the user. Help them consider and compare their options. Build their knowledge by providing product or service demos, case studies on other businesses that have used your product or service, and side-by-side comparisons to other options in the market. Provide them with customer testimonials that will give comfort and confidence in your service. Give examples of larger companies that have been successful with your offering – plant this thought: if it was good enough for the big boys, it must be good enough for me.

4. Make the purchase easy. Reduce barriers in the process by losing unnecessary steps and forms. Simplify, simplify, simplify. Ask for the minimal information you’ll require from them. Make the process fun and keep it slowing. Remember that fewer steps mean fewer opportunities for abandoning the process.

5. Develop and maintain relationships. Make them a part of your community, get them involved with other users. Ongoing communication and education are critical: provide them content that they find compelling, whether via a blog, a newsletter, or an email, continue to deliver value in the form of information. AND give them the best customer support possible, whether it is self-service in the form of an online help center, or rapid-response to their issues and questions in the form of a phone call or email.

Your potential customers are smart and self serving; they have taken the time to find you, now deliver them the information they seek. Start off on the path to a sustainable relationship with the customer and continue to provide value beyond your product or service. This will be a significant differentiation for your company and, in the long run, provide you with a distinct competitive advantage.

Which Army Recruitment Video Would Borat Prefer?

Friday, February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad:

The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

Twitter Link Roundup #26 – Design, Marketing, Small Business, Social Media And More

Thursday, February 4th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

100+ Truly Stunning Skateboard Designs - http://bit.ly/dtmVRZ

Information is beautiful: 30 examples of creative infography – http://j.mp/cQ1ORJ

110+ Resources For Creative Minds - http://j.mp/b7HoEN

10 Great Tips for Using Twitter as a Designer - http://bit.ly/a9OtYh

120+ Creative Advertisements - http://bit.ly/95jJWL

35+ Creative advertising For Creative Peoples - http://bit.ly/9POat4

The Principle of Contrast in Web Design – http://bit.ly/dfvpOR

350+ Grunge Textures – http://bit.ly/cQKQW8

20 Examples of using the Color Orange in Web Design – http://bit.ly/cC6b4n

15 Tips for Designing Terrific Tables - http://bit.ly/9Kw9PG

Showcase Of Web Design In Germany - http://bit.ly/c31YEZ

Writing for the Web: The Right Strategy - http://bit.ly/aEZDKx

100 Years of Movie Title Stills - http://bit.ly/ahWhR6

Everything You Need to Know About Image Compression – http://bit.ly/b1zxwG

50 Inspiring Portfolio Designs – http://bit.ly/asleFb

10 Tips for Better Print Style Sheets - http://bit.ly/cqWjtC

List of Web Design Mistakes You Should Avoid – http://bit.ly/5AxgDG

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