Dear Buyer (redux), or 4 tips for posting and managing your crowdSPRING project Mike | November 16th, 2009
Seven months ago I wrote a post and shared some data which I hoped would help crowdSPRING Buyers to find success and happiness with their projects on the site (well maybe not happiness, but you get my drift). Well, since then we have had more than 5,800 new Buyers registered, had over 336,000 more entries to projects, seen another 2,900+ projects completed, and paid out more than $1,653,000 in awards to Creatives!
We’ve learned a lot more about how things work around here and had some interesting insights about what works and what doesn’t. So, dear Buyer, please take a look at the information below and see if this will help you when posting your next project.
Remember how a few sentences ago I mentioned insights ? Well chief among them is what I am calling the “Rule of Four.” The Rule of Four is, simply enough, four basic things every Buyer should consider when posting and managing a project on crowdSPRING. Here they are… ready? OK:
- Choose a great title for your project, the “sexier” the better. Remember that the title is the first thing Creatives will see when we send out notifications and when they browse the current projects on the site. Given a choice between a project named “Redesign of a Logo” and another one named “Hi! My name is FastLaunch Logo. Please design me. I don’t exist yet in visual form, but I’d like to” which would you go take a look at first? ‘Nuf said about that…
- Be generous with your award offer. Remember you’re competing with all of the other open projects on the site, and all else being equal, the award may end up being the thing that brings ‘em in. Here’s some raw data on the topic: logo design projects with awards under $300 average around 70 entries while those with offers over $300 averaged 193 entries! wow. Same with web design: projects with awards under $700 average around 39 entries while those with offers above averaged 63. Can you see a pattern emerging? How about something else: want more Creatives to participate? Those same logo projects that offered under $300? On average 26 Creatives participated. The projects with awards over $300? 57 participants per project. Yep, more dollars = more participation = more entries = greater choice for you.
- Write a strong creative brief. Ah yes, the brief. First thing to remember here: it shouldn’t be brief. There is no place for brevity in a crowdSPRING creative brief. The more information you can share the better. The more detail you supply the better. Examples of work you like? Check. Uploaded files to provide even more options for participants? Check. Links to your current site or other information about your business? Check. The point here is that no one can design in a vacuum. So fill the vacuum up with information that they can use.
- Be engaged. I’m not talking about giving your Creative a diamond ring. I’m talking about your level of engagement with your project. Do you visit every day? Do you score and comment on every entry (or at least most of them)? This is probably the most critical element in managing your project and you’d be surprised how many Buyers fall down on this job and how, as a result, their projects suffer. As a matter of fact, we see a VERY strong correlation between feedback and entries. It’s simple: more comments = more entries. Here’s some numbers for you to digest: Buyers who left fewer than 10 comments in their project averaged 52 entries to choose from. Buyers who left more than 10 comments? Ready for this? 212 entries per project. 212 entries from which you can pick the one, as long as you leave feedback! So do it. Stop reading this and go leave some comments, for crying out loud.