Archive for November, 2009

Really Facebook?

Monday, November 30th, 2009

I’m sorry, Facebook – but what in the sweet name of Ron Burgandy could possibly be on our profile page to trigger this ad?! Actually, on second thought, don’t answer that…

(Mom, if you’re reading this, I swear – there’s nothing. Oh, and be sure to show Dad.)

Small business and startup tip: attack that bottleneck!

Monday, November 30th, 2009

When last I left you, I was off to enjoy my delicious hot pizza. Let me tell you, it was yummy! While eating it I was considering how we might help out this local business by offering to show them ways that they might increase efficiency by eliminating a bottleneck in their process flow. Just to remind you, we used a methodology called “capacity analysis” to identify the bottleneck in the pizza shop’s process. This bottleneck determined the pizza shop’s “theoretical capacity,” or the maximum number of pizzas they could produce and sell in a given hour. We looked at three “resource pools:” the oven could bake up to 20 pizzas per hour, the order taker/cashier could sell 18.75 pizzas per hour, and the pizza chef (AKA “Bottleneck Boy”) could assemble and load 15 pizzas per hour. (You can read the first part of this series here).

The Pizza shop could eliminate the bottleneck using two different strategies. One strategy would be to hire another pizza chef. Once this new worker is trained and fully up to speed, the output of this resource pool would be doubled, with a new maximum flow rate of 30 pizzas per hour! But would this really solve the problem? I think not. All this would do would be to add another salary, and only increase the maximum potential output by 3.75 pizzas per hour and make the cashier into the “new” bottleneck.

A different strategy might be more promising: increase the maximum potential output by reallocating the tasks performed by this resource pool and remove pressure from the pizza chef. Let’s look at the tasks performed by both workers:

Pizza chef (one batch of 5 pizzas):

  • preparing the sauce – 4 minutes
  • spinning the dough – 10 minutes
  • assembling the pie – 5 minutes
  • loading the oven – 1 minute per batch
  • TOTAL: 20 minutes

Order taker/cashier (one batch of 5 pizzas):

  • unloading/boxing – 1 minute per batch
  • payment – 3 minutes per order
  • TOTAL: 16 minutes

So, what if we also made the cashier responsible for the task of loading the pizzas into the oven? This would save the pizza chef 1 minute per batch for a new total of 19 minutes. Here is what the new formulas would look like:

Doesn’t seem like much, right? The pizza chef is still the bottleneck, but it does balance out the 3 resource pools a bit and if we consider the potential revenue it starts to add up, right? An increase of 0.8 pizzas per hour, over a 10 hour shift comes to 8 more pizzas to sell per day! If we assume that each pizza sells for an average of $10, then the total maximum revenue for the shop goes from $1,500 per day to $1,580 per day and increase of over 5.3%. Not bad considering that we didn’t spend a single penny in order to maximize revenue! Assuming the shop is open 7 days per week, 52 weeks per year the annual revenue could increase by as much as $29,120! All that extra cash generated just by having the cashier load the ovens. Sweet.

Book Review: Twitterville by Shel Israel

Sunday, November 29th, 2009

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel, is different from the many Twitter books that have been published since 2007. This difference makes Twitterville a must read for any business that wants to leverage Twitter and doesn’t know where to begin.

Here’s why: Twitterville offers an outstanding insight, through case studies, into the different ways that individuals and businesses (large and small) have successfully leveraged Twitter.

Importantly, even though it seems silly to talk about history when discussing Twitter (after all, Twitter is only 3 years old), this history is important because it shows the growing shifts in social activism and the increasing voice that loosely organized “groups” have gained when using Twitter to respond to marketing campaigns (and missteps) launched by brands. This history also shows that cultural norms – even for a 3 year old social network – continue to radically shift. What was acceptable in 2007 and 2008 (or if not acceptable, at least not visible) is met with criticism and anger in 2009.

This isn’t a how-to book. Those looking for a list of top 10 things you can do to increase Twitter followers won’t find such a list in Twitterville. However, those looking to understand how to succeed (or avoid failure) on Twitter will learn much from reading this book.

Why should you care how others have leveraged Twitter? You should care because missteps on Twitter can create publicity nightmares for brands (and individuals). And while some brands even now continue to stay silent on Twitter, Shel correctly reminds us in the final chapter that:

Chances are that right now, there’s a conversation going on in Twitterville that can impact what you do for a living.

Think about that for a moment. Historically, brands (mostly through agencies) closely guarded and controlled conversations about their products or services. Social networks have changed this dynamic, and Twitter has led this shift. Through case studies, Shel shows how big brands (including Dell, Jetblue, Comcast, American Airlines, U-Haul) and small brands (including Seesmic, StockTwits and crowdSPRING) reacted to these changes (some leveraging the opportunities to strengthen their brands, while others failing miserably and tarnishing their brands). While there’s still a great deal of confusion about how companies can fully and sincerely use Twitter, there’s little doubt that some brands could benefit from interacting with their customers on Twitter.

If you’re not interested in business case studies and stories, Twitterville has plenty to keep you interested. For example, Shel writes about how individuals – including, among others, Jeremiah Owyang (@jowyang) and Chris Brogan (@chrisbrogan) – have built personal brands using Twitter. Other chapters cover Twitter’s impact on journalists, politicians, and charitable fundraising, among other topics.

For those interested in following all of the people and companies mentioned in Twitterville, Shel has made it easy for you to do so. Just follow Shel’s list of Twitterville people.

For those of you in or near Chicago – please consider joining the crowdSPRING team at Social Media Club’s December 8, 2009 event, where Shel Israel will speak and afterwards, autograph copies of the book. More info here.

The little things

Tuesday, November 24th, 2009

I sometimes forget,  when focusing on the big picture, to enjoy the little things. The graphic to the left put a big smile on my face this morning when I arrived at the office. It was posted in our forums by Spazie, one of over 46,000 creatives in the crowdSPRING community.

While the Thanksgiving holiday isn’t celebrated worldwide, I encourage everyone to take a few minutes this week and enjoy  the little things…

Small business and startup tip: managing process flows to identify bottlenecks

Monday, November 23rd, 2009

Every business can be improved and efficiency increased. One method to identify ways to make your business more efficient is to evaluate the “process flow” you use to produce your business “output,” whether your output is a product or a service. There are several components to this analysis and I will walk you through a fairly straightforward method to identify bottlenecks and increase capacity in your own processes.

As an example of this process, let’s consider the example of a pizza shop. A pizza shop sells its delicious, hot, and cheesy products to customers using the resources they have assembled to do so. In this case, those resources include the workers, the raw supplies, and the equipment necessary to produce that yummy thing. The question is how to go about looking for inefficiencies in the process which, when corrected, can allow a higher rate of production while utilizing fewer resources?

The answer? Capacity analysis. This problem-solving approach has several components which should be considered when examining a process:

  1. Throughput, or the average flow rate of a process (i.e. how many pizzas can be produced in one hour),
  2. Resource pools, or the interchangeable resource units that can perform an identical set of activities,
  3. Unit load, as measured in time per flow unit (for example, how many minutes it takes to prepare the dough for the pizza),
  4. Load batching, or the ability for one resource to process several flow units simultaneously,
  5. Scheduled availability, or the total hours that a resource is available for use (e.g. a pizza chef works an 8 hour shift, five days per week), and finally
  6. Theoretical capacity, or the maximum potential flow rate of a process based on the above combination of factors.

First thing to consider is “Flow rate measurement.” which can be expressed in the number of flow units per unit of time. For instance, how many pizzas does one shop produce in an hour? The average current flow rate can be determined by observing a process over a period of time and measuring the number of units that ass through the process. Computing the average number of flow units per unit of time is a simple step. For instance, if our pizza shop produced and sold 600 pizzas over 8 days, and each day consisted of 10 business hours, we can easily determine the flow rate to be 564/(8*10), or 7.5 pizzas per hour.

The maximum flow rate would be the number of “potential” pizzas which the shop could produce if it were using its resources in the most efficient manner. This number will of course be limited by the resources involved (i.e. how many cooks work a given shift, how many ovens are utilized, and how many customers can be served in a given 10-hour day).

The most important step is to determine the theoretical capacity of our pizza shop, and, in turn, identify the current “bottleneck” in the process. We can do this by analyzing all of the available resource pools (pizza chef, oven, order-taker/cashier, etc) to determine the theoretical capacity of each. This analysis will allow us to identify the bottleneck, or the slowest of the resource pools. Remember that the total theoretical capacity of our pizza shop is the maximum flow rate if all of the resources were being fully utilized. Therefore, capacity will be defined by (and limited to) the throughput of the slowest resource pool in the process.

Let’s start with one resource pool (the oven) and a simple computation which we can use to determine the Unit load for this resource pool. The oven is large enough to cook 5 pizzas simultaneously, therefore the “batch” size is equal to 5. Let’s say that it takes 15 minutes to bake a pizza, therefore the capacity of the oven will be:

If we do the same for our other resource pools, we can easily identify the slowest of these and, bingo! Our bottleneck is magically revealed! Let’s take a look at the other major resource pools, starting with the pizza chef. The chef has a number of activities which take up his time: preparing the sauce, spinning the dough, assembling the pie,  and loading it in the oven. Let’s assume that sauce preparation for a batch of five pizzas equals 4 minutes, that prepping the dough for those same 5 pizzas equals 10 minutes, that assembly takes another 5 minutes, and that loading takes 1 minute more. The total for the chef to produce one batch of 5 pizzas adds up to 20 minutes. The pizza chef unit load calculation would look like this:

The final resource pool is the order taker/cashier. Let’s assume that this worker is also responsible for removing the pizza from the oven, boxing it up, ringing the order and taking payment. Here’s how it breaks down: Unloading/boxing takes 1 minute per batch of 5, and payment takes 3 minutes per order. The cashier’s process takes a total of 4 minutes, and the unit load calculation would be:

The culprit here? The pizza chef, who is clearly the bottleneck and his productivity limits the total theoretical capacity of the shop to 150 pizzas per day. If we could improve the throughput time for the tasks performed by this resource, or reassign the tasks so that they are shared among the other resources, we could increase the theoretical capacity of the entire operation. Next week we will discuss some ways in which we might tackle that problem. Until then? Ooops. Sorry, gotta run. The doorbell just rang and my pizza is here!

(You can read part 2 of this post by clicking here)

SMALL BUSINESS SPOTLIGHT OF THE WEEK

Friday, November 20th, 2009

Harmonic Jazz Festival


You’re going to want to break out your Jazz Hands when you hear about this exciting new festival coming to the UK! Harmonic is a new jazz festival will be taking place March 11th – 13th 2010 in Birmingham, UK. So if you’re in the area or want to make the trip out for it email info@harmonicfestival.co.uk to receive updates.  Our intern, Laura, was so excited about this project on our site that she started reading all the info in a British accent.

Chris Mapp, the founder of this festival, asked our fearless crowdSPRING designers to help with their logo design for this exciting event.

It’s quite an undertaking to start a new music festival, so we here at crowdSPRING were interested to find out some advice from Chris for other small businesses and entrepreneurs looking to ramp up their expertise:

1. Before crowdSPRING, what method did you use for creative service work?
We’re a new organisation and this logo is the first piece of design work we’ve commissioned.  It seemed like the best way to reach a lot of designers for our limited budget.  Previously I’ve only used word of mouth for any design work I’ve had done which often leaves you with far less choice.

2. What made you decide to use crowdSPRING?
We liked the concept of reaching a lot of different designers and felt this was the best way to get the most out of our budget.  I love the fact that you can reach people all round the world and get totally different concepts from your brief.  We had a look a few projects before we took the plunge and decided that we wanted to try it for ourselves.

3. What is your small business bible? As in, what is a must-read every day for all small business owners and employees?
The Consolations of Philosophy – Alain de Botton.  Not necessarily a business book but it’ll make you feel a whole lot better about yourself!

4. If your best friend told you they wanted to start a business and asked for your best piece of advice, what would it be?
Use crowdSPRING for your design work!

We swear Chris really did make that last comment himself…and we love him for it!

The Ten Step Social Media Marketing Checklist

Friday, November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

BE A WINNER

Thursday, November 19th, 2009

Don’t you want to be a winner?

I knew our creatives and buyers were a group of phenomenally humble people, who are on our site because they truly love us, but now it’s time for us to show YOU the love! Let us know what you and/or your friends, buyers, clients, designers have done for you this year through our site. How are you going to do that? By nominating your favorite buyer and/or creative for a SPRINGY AWARD! (PS you can totally nominate yourself too and we promise we won’t tell.)

crowdSPRING will be selecting the Most Winningest Designer or the Year and the Community Awards, but the other two are up to you. They are:

The Frenchie Award, named after our French customer service guru, Jerome. This is awarded to the designer that demonstrated their own customer service to their potential client – the designer that gave the most and best feedback.

Buyer of the Year Award, which is given to the buyer who you love working with the most.

Please submit your nominations no later than November 30, 2009 to springy@crowdspring.com

Simply email us the crowdSPRING username of your nominee and a quick reason why you believe they should win the award. Put the award you’re nominating for in the subject line of the email.

The Winners will get a special crowdSPRING winners package complete with award!

So come join the fun!  It’s quick, it’s easy and it’s super cool!

crowdSPRING Celebrates Shakespearean Sonnet Day (Again)

Thursday, November 19th, 2009

Sadly, our last Shakespearean sonnet day was this past May. If you’re wondering what Shakespearean sonnet day is – we made it up. We read Shakespearean sonnets to celebrate … ummm … Shakespearean sonnets.

In May, Kevin handily defeated all challengers and he’s been boasting about his prowess nonstop for months. Jeff Clark, our newest employee (designer/front end developer), not impressed at all by Kevin’s tattoos and fancy Elton John glasses, very simply said: I challenge thee to a duel!

Their video duel is below. YOU are the judge. Who wins this one? Leave a note in the comments…

Twitter Link Roundup #21 – Design, Small Business, Social Media And More

Thursday, November 19th, 2009

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

10 Ways for Designers to Boost Productivity - http://bit.ly/3LkRR2

The Best Photoshop Tutorials of 2009 - http://bit.ly/1PfyI6

Three Big Mistakes that Can Make or Break Your Design Career -http://bit.ly/2ltVNR

8 Layout Solutions To Improve Your Designs - http://bit.ly/3f1nKa

13 Web-Safe Fonts at the Core of Web Typography - http://bit.ly/1tMX1I

How to avoid these common mistakes in blog design - http://bit.ly/34GGtr

50 Impressive Magazine and Newspaper Styled Web Designs - http://bit.ly/4iDYCL

35 Randomly Selected Beautiful Vector Illustrations – http://bit.ly/33EA6l

Online Image Editors – Why To Use Them And 5 Amazing Ones For Designers - http://bit.ly/3yClfU

20 New High Quality Free Fonts - http://bit.ly/RMM7t

20 Do’s and Don’ts of Effective Web Typography - http://bit.ly/1AWBfa

Print Design to Web Design: Comparative Analogies - http://bit.ly/PXVkm

Color: The Next Limited Resource? - http://bit.ly/4j6CJL

Mermaids in Fantasies of Various Artists - http://bit.ly/3gwRJO

Fix Padded Image Links with Negative Margins - http://bit.ly/2tPe7f

21 Awesome Pieces of Digital CMYK Art - http://bit.ly/43sU0N

5 Essential Document Templates for Freelance Designers - http://bit.ly/2UuLms

60+ Photoshop Tutorials For Icon Design - http://su.pr/3zzYT6

50+ Free High Resolution Textures - http://bit.ly/1pGoHb

24 Fresh & Useful Adobe #Illustrator Tutorials - http://bit.ly/2SAAd5

Web Design Trends: Testimonials Design - http://bit.ly/gI4aw

How to design log in or/and sign up form? - http://bit.ly/44UXv3

(more…)