Still listening… Mike | June 29th, 2009
In our first year-and-a-bit in business we have made a number of adjustments to our pricing. We continually review our business model, continually speak to our community, and continually listen to the feedback we receive. When we launched Pro projects back in September of last year, we set the minimum price at a very easy to grasp $1,000 across all categories.
Since then, we have collected a great deal of data on Pro projects, including Creative participation, submission levels, average awards, numbers of NDAs executed, and project lengths. These projects have been very successful and we continue to see growth month over month both in the number of Pro projects posted, and in the average awards offered for these. The data also clearly shows a direct correlation between the amount of an award, the complexity of the project, and the level of participation. One of the lessons we learned is that Buyers sometimes ask for too much and offer too little. One of our primary goals is that every buyer on crowdSPRING ends their logo design, web design, stationery design or other graphic design project with the great creative that they came to us for. We want each of them to be successful, and we want Creatives to feel that a project is worth participating in. To that end we are adjusting the minimum awards in Pro projects to differentiate across the categories. Take a look here:
|Category||Subcategory||New PRO Minimum|
|Logo and Stationery||$1,200|
|Web Design||Small Website (uncoded)||$1,500|
|Large Website (uncoded)||$2,000|
|Widgets and Apps (uncoded)||$1,000|
|Blog Theme (uncoded)||$1,500|
|Email Template (uncoded)||$1,300|
|Landing Page (uncoded)||$1,300|
|Icons and Buttons||$1,000|
|Industrial Design||Package Design||$2,000|
The new prices will take effect later this week. We believe that these new prices better reflect the value offered by our community and the feature set that come with the Pro level, including search engine exclusion, privacy settings. non-disclosure agreements, project invitation tools, and more. We also hope that the increased minimums will attract even more participation in these projects and provide more value to our wonderful community of Creatives!
So, heres to lots of great new projects and lots of great new ideas!