Archive for June, 2009

Still listening…

Monday, June 29th, 2009

In our first year-and-a-bit in business we have made a number of adjustments to our pricing. We continually review our business model, continually speak to our community, and continually listen to the feedback we receive. When we launched Pro projects back in September of last year, we set the minimum price at a very easy to grasp $1,000 across all categories.

Since then, we have collected a great deal of data on Pro projects, including Creative participation, submission levels, average awards, numbers of NDAs executed, and project lengths. These projects have been very successful and we continue to see growth month over month both in the number of Pro projects posted, and in the average awards offered for these. The data also clearly shows a direct correlation between the amount of an award, the complexity of the project, and the level of participation. One of the lessons we learned is that Buyers sometimes ask for too much and offer too little. One of our primary goals is that every buyer on crowdSPRING ends their logo design, web design, stationery design or other graphic design project with the great creative that they came to us for. We want each of them to be successful, and we want Creatives to feel that a project is worth participating in. To that end we are adjusting the minimum awards in Pro projects to differentiate across the categories. Take a look here:


Category Subcategory New PRO Minimum
Graphic Design Logo $1,000
Logo and Stationery $1,200
Stationery $1,000
Illustration $1,000
Clothing $1,000
Print Design $1,200
Package Graphics $1,200
PowerPoint $1,000
Web Design Small Website (uncoded) $1,500
Large Website (uncoded) $2,000
Widgets and Apps (uncoded) $1,000
Blog Theme (uncoded) $1,500
Email Template (uncoded) $1,300
Landing Page (uncoded) $1,300
Ad Banner $1,000
Icons and Buttons $1,000
Header $1,000
Industrial Design Package Design $2,000
Product Design $2,500
Photography Photo Retouching $1,000
Custom Photography $1,000

The new prices will take effect later this week. We believe that these new prices better reflect the value offered by our community and the feature set that come with the Pro level, including search engine exclusion, privacy settings. non-disclosure agreements, project invitation tools, and more. We also hope that the increased minimums will attract even more participation in these projects and provide more value to our wonderful community of Creatives!

So, heres to lots of great new projects and lots of great new ideas!

The king of pop is dead. Long live the king of pop.

Friday, June 26th, 2009

All of us here at crowdSPRING saddened with the passing of Michael Jackson yesterday. But mourning was quickly replaced with warm-hearted memories and reflection – how his music had taken part in all our lives. He was a legend, an artist, and a creative force that effected both the music industry and popular culture in immeasurable ways. He was also a troubled individual who never had a chance to lead a normal life. Like many artists before and after him, his fame cost him his privacy and possibly his sanity. But man if he didn’t make some beautiful music along the way.

To this one of a kind incredible and troubled human being we feel a little tribute is in order. Rest in peace sweet prince. May angels carry you to a happier place.

crowdSPRING’s Chris & Kevin – Tribute to Michael Jackson from Ross Kimbarovsky on Vimeo.

How Does crowdSPRING Protect Intellectual Property?

Monday, June 22nd, 2009

UPDATED: March 17, 2010.

crowdSPRING respects intellectual property – this is one of our core values as a company (before co-founding crowdSPRING, I spent 13 years as an attorney focusing on the protection of intellectual property, for clients around the world). People often ask what crowdSPRING does to protect intellectual property. The Q&A below shares our answers to the most common questions.

1. Does crowdSPRING have specific policies to protect people’s intellectual property rights?

Answer: Yes. crowdSPRING has two specific, written policies designed to protect intellectual property. First, crowdSPRING’s  Copyright Policy makes it easy for copyright owners to report alleged violations of their intellectual property rights. Second, crowdSPRING’s User Agreement prohibits people from selling, reproducing, modifying, displaying, preparing derivative works from, reposting, or using the content found on crowdspring.com – without the express written permission from the owner of the work.

2. What does crowdSPRING do to prevent people’s intellectual property from being stolen?

Answer: The International Chamber of Commerce estimates that the global fiscal loss due to theft of intellectual property is over $600 billion USD per year. Stealing someone else’s intellectual property is a crime in just about every single country on Earth.  However, it is impossible to prevent people from stealing intellectual property (whether the theft occurs online or offline).

Just because it is generally impossible to prevent theft doesn’t mean that people shouldn’t make reasonable efforts to protect intellectual property. Here’s what we do at crowdSPRING:

  • We’ve developed and published detailed, comprehensive written policies concerning intellectual property (as you saw in the answer to question 1 above).
  • We’ve adopted strict policies and practices governing IP disclosures.
  • We’ve developed and published detailed, comprehensive written standards of conduct for creatives (see Q&A 4 below).
  • We’ve developed rules and procedures recognizing the importance of original ideas in projects so as to protect original ideas and prevent concept copying (see Q&A 14 below).
  • We make it very easy to report possible violations of intellectual property (see Q&A 5 below).
  • We work together with our entire community – nearly 55,000 designers strong across the world (our designers come from over 170 countries) to identify possible violations of intellectual property.
  • When a creative withdraws their entry, it is screened completely so that no part of it is shown. The word “withdrawn” is instead shown to buyers and other users.
  • We permanently bar people from crowdspring.com for violating others’ intellectual property rights (see Q&A 7-10 below).
  • We enforce the licensing restrictions of third parties (see for example, Q&A 13 which deals with stock images).
  • After a project is completed, we screen with a gray filter all except the winning entries for that project to make it very difficult to review any details associated with non-winning designs.

We have a number of other systems in place that we keep confidential, that help us to protect our community from the theft of intellectual property, and we continue to look for other technological and non-technological ways we can improve our efforts in this area. If you have suggestions, we’d love to hear in the comments to this post.

3. How does crowdSPRING inform its community about crowdSPRING’s intellectual property policies?

Answer: Every time a creative submits a design to a project, they are required to pick one of three statements about their design:

  • I created everything in my entry and I didn’t copy anyone else’s concept.
  • This design includes photos, illustrations or fonts created by others but I have the right to both use and resell.
  • This design includes photos, illustrations or fonts created by others and if the buyer picks it, they’ll have to buy the rights.

A creative cannot participate in a project unless they select one of those three statements. We also publish links to our policies on the participation pages, and in a creative tip’s page visible to everyone in every project.

In logo design projects, we specifically require that designers represent that their logos do not contain any form of stock art. You can read more about our strict stock art policy.

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12 Questions: Meet Vicky Willingham (UK)

Thursday, June 11th, 2009

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Vicky Willingham (crowdSPRING username: VictoriaAnnDesign) today. Vicky lives and works in Suffolk, UK.

1. Please tell us about yourself.

Well I’m currently on maternity leave from my full time job as a design manager where I design flyers, brochures, conference material, logos, web advertising and any other print and promotional design items.  I live in Suffolk, UK with my partner and our beautiful 6 month old daughter.

2. How did you become involved with graphic design?

I went to college after school and studied media.  I wanted to go into radio.  Not long after the course started I discovered that I really didn’t like my voice!  Part of the course was focused on design elements for magazines, CD covers, etc. and I began to really enjoy that more than anything else.

3. How did you start out as a freelancer doing graphic design work?

This was a long time ago!  I was looking around the Internet for a way to earn some extra money and came upon one of those old forum-based design contest sites.  I threw myself into it and pushed myself to improve.  It was quite a good starting point for someone with no professional experience. Because I wasn’t sure whether my designs were good, I found the feedback invaluable.

4. Who/what are some of the biggest influences on your design work?

I would say the environment around me has influenced me more than anything else.  When I’m stuck for ideas, I tend to stare out of my office window and gaze over the field past my garden and take a moment of thought.  I’m a thinker!  I also love bold colours and design, and have always enjoyed pop art.  I remember learning about Roy Lichtenstein and Andy Warhol and thinking how their work looked really modern even though it was created around 30 years ago.

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Not Too Proud To Say "We're Sorry"

Friday, June 5th, 2009

We just went through one of the most humbling experiences for our company since we launched in May 2008. We experienced serious site performance problems. While our team (and numerous consultants on several continents) worked around the clock, it took us some time to identify the root causes of the problems and to fix them.

We realize that the performance issues made it very difficult to use the site. We did our very best to communicate about our efforts to solve the problems (in this blog, via email and on Twitter).

Yesterday, we believe we turned the corner and got a handle on the problems. Today, we sent the following email to our community of creatives:

Next week, I’ll have a detailed post (or series) explaining the problems and our efforts to solve them. We want others to learn from this experience and we’re happy to share.

We believe in transparency. The response from our community to that email has been truly wonderful.

We love our community. And we take every opportunity to let our community know this.

Can A Dog Get a Job At crowdSPRING? You Bet!

Friday, June 5th, 2009

Here’s one of the best perks (for me) at crowdSPRING – I get to spend every working day with Pete’s chocolate lab, Lucy. Here’s Lucy:

Lucy (Pete’s Chocolate Lab) from Ross Kimbarovsky on Vimeo.