Archive for April, 2009

Can Social Media Can Help My Company?

Thursday, April 30th, 2009

There is an astounding amount of press about social media. Some companies – Dell and Comcast, for example – have strengthened their brands by engaging social media head on.

Some others have stumbled – but it’s clear that Twitter, Facebook, MySpace, Flickr and the many other social networks around the world offer opportunities for businesses to develop new marketing channels and to build communities around their products and/or services.

This post isn’t about leveraging social media. If you need a place to start, you’ll find outstanding advice from very smart people, including from Paula Drum’s post earlier today – 10 Tips for Social Media Marketers.

I wanted to focus on three simple things you can do today to measure the effectiveness of your social media efforts.

1. Define Clear Goals.

It would be a mistake for companies to blindly jump into the social media whirlwind without first defining clear goals.  Having one or multiple people spend hours upon hours on Twitter might be fun, but not particularly helpful to your company’s bottom line. While each business is unique – and many will have diverse goals – let me offer one place to start. At crowdSPRING, we look at five goals when evaluating whether to participate on a social network – and the extent of our participation.

1. lead generation
2. building a community
3. building brand awareness with a new audience
4. managing brand perception
5. providing customer service

Once you clearly define your goals, you can begin to better understand whether your social media activities help you to meet those goals.

2. Metrics, Metrics, Metrics. How the heck does one measure ROI?

Once you’ve defined your goals, you’ll want to understand whether the time and money you invest in social media efforts makes sense. Many people have opinions about social media metrics – just ask the millions of “social media experts” on Twitter.

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Friday Fun Facts – Creatives gettin' biz-ay

Friday, April 24th, 2009

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

A few weeks ago a user asked about stats on crowdSPRING Creatives and how “active” they are on the site. It started me thinking a bit about activity levels in general on the site and what insights we could glean by better understanding our user’s behavior. So we pulled together some numbers from the available data. Cause that’s just how we roll…

Here’s what we know about the first quarter of 2009:

  • Creatives submitted an average of 8,299 entries per week to open projects
  • An average of 33 Creatives participated in each project
  • The average project received 77 entries
  • An average of 105 projects were completed each week

Here’s a couple of charts to show how participation has increased day-to-day since we launched:




Short Interview: Ryan Graves (SocialDreamium)

Tuesday, April 21st, 2009

At crowdSPRING, we love meeting other people and companies and often invite guests for lunch with our team. A few weeks ago, Ryan Graves of SocialDreamium (Ryan’s startup) joined the crowdSPRING team for lunch. Ryan currently works for General Electric in Wisconsin.

SocialDremium is a startup involved with building web-based communities. Ryan had recently returned from a trip to China. We sat down for a few minutes after lunch to talk about his trip.


Interview With Ryan Graves (SocialDreamium) from Ross Kimbarovsky on Vimeo.

12 Questions: Meet Allen (Utah, USA)

Monday, April 20th, 2009

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Allen (crowdSPRING username: vibes35) today. Allen lives and works in Utah, USA.

1. Please tell us about yourself.

Well, I live in Salt lake City, Utah, where I was born and raised. I enjoy traveling from time to time, especially right within our beautiful state – Moab, Zions, lake Powell and other fun areas.

I really just enjoy life and spending time with family and friends. This provides a great release and break from sitting in front of a computer screen day in and day out (Which by the way is very easy for me to do).

2. How did you become involved with graphic design?

This is really a great question. The closest I can pinpoint the moment when art and design really entered my mind heavily was in 7th grade where I had a wonderful art teacher who spent time really teaching and inspiring his classes.

More specifically I remember vividly where he taught the class about 1-2 and 43 point perspective in drawing. I was hooked – I had always enjoyed freehand drawing and much in those days was art inspired from reading the Lord of The Rings Trilogy – but when I began to play with perspective and architecture – a whole new realm opened- up in my mind.

I am grateful for that 7th grade teacher for taking the extra time to encourage and inspire me, always willing to answer questions and even stay a bit later if needed to help me understand specific ideas and concepts.

The second moment was in 9th grade where I began working on the school computers and learning some basic programming. I enjoyed the WYSIWYG of working with computers. I remember the drawing tools in basic programming were very rudimentary and basically consisted of point and line drawing (something like draw 0,0 to 100,150 or something similar – it’s been a while). :)

Anyway, I remember trying to take what I learned from art classes and work on creating perspective drawings using basic programming (I wish I would have saved some of that work). It was very difficult at times to use basic programming to convey the image or thoughts I had in my head – but this practice forced me to think carefully about each item and line.

I really can trace my beginnings to those 2 key moments. Of course the tools today are far superior and beyond anything I dreamed of then.

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Design Competitions

Monday, April 20th, 2009

Starting today, buyers on crowdSPRING can post projects for industrial design (product design and packaging design).

To launch the industrial design category, we’ve teamed with LG Mobile Phones and Autodesk® on Design The Future – an $80,000+ design competition to define the future of personal mobile communications. This competition invites you to design your vision of the next revolutionary LG mobile phone. Predict what’s next.  What do you think mobile phones should look like in 2, 5, or 10 years?

Design competitions have been held throughout history, in many industries.

Architecture

photo by judepicsThe Sydney Opera House – The competition to design the Sydney Opera House was launched on September 13, 1955. A total of 233 entries (from 32 countries) were received. Danish architect, Jørn Utzon was selected as the winner and received £5,000 – the prize in the competition. Prior to this competition, Utzon had entered eighteen design competitions and had won seven, but none of his other designs entered in design competitions had ever been built. Renowned architect Frank Gehry said of Utzon’s design:

Utzon made a building well ahead of its time, far ahead of available technology, and he persevered through extraordinary malicious publicity and negative criticism to build a building that changed the image of an entire country. It is the first time in our lifetime that such an epic piece of architecture gained such universal presence.

The Sydney Opera House is one of the most distinctive buildings of the 20th century – and one of the most famous performing arts venues in the world.

The Tribune Tower – In 1922, the Chicago Tribune hosted an international design competition – for the design of its headquarters. A total of 260 entries were received. New York architects John Mead Howells and Raymond Hood were selected as the winner and awarded the $50,000 prize.

The World Trade Center Site Memorial Competition – In April 2003, the Lower Manhattan Development Corporation launched a competition to design the world trade center site memorial. A total of 5,201 entries (from 63 countries) were received. Architects Michael Arad and Peter Walker won the competition with their “Reflecting Absence” design.

Graphic Design

365: AIGA Annual Design Competition – The AIGA, the professional association for design, has a long history of design competitions. In the 2009 competitions, for example, participants could enter their designs in numerous categories, including branding, entertaining, experimenting, informing, packaging and promoting. Additional awards are given for social relevance and sustainability effort.

The Communication Arts Design Competition – Any design project printed, published or aired for the first time within the last twelve months prior to June 1, 2009 is eligible for this competition.

Product Design

Electrolux Design Lab 2009 – Electrolux holds a competition for undergraduate and graduate industrial design students – asking them to create home appliances that help shape how people will do chores around the house over the next nine decades. A total of $10,000 Euro will be awarded.

One Good Chair 2009 Design Competition – this competition asks designers to create an iconic “eco-chair” that embodies and enhances a particular place (examples are the Adirondack chair and the Charleston jobbling bench). There will be cash awards (yet to be announced) and prototypes of the finalist entries may be built.

Other Competitions

X Prize – An X Prize is a $10 million+ award given to a person or team first to achieve a specific goal that could potentially benefit humanity. For example, the Ansari X prize – $10 million – was awarded in 2004 to a private venture that was first to build and launch a spacecraft capable of carrying three people twice within two weeks, to 100 kilometers above the earth’s surface. A total of 26 teams competed for the Ansari X prize (and spent a combined $100 million).

The Netflix Prize – This competition, started by Netflix in October 2006, seeks to improve the accuracy of predicting how much someone will love a movie, based on their preferences in rating other movies. Netflix is offering a grand prize of $1 million to the person or team who can improve Netflix’s own algorithm for predicting ratings, by 10%. Tens of thousands of teams from around the world are taking part in the competition. Already, five teams are very close to the grand prize.

You can find various design competitions at core77, HOW, Dexigner, and here, among many other places.

Have you ever participated in a design competition? Please tell us about your experience in the comments.

Photo of Sydney Opera House by judepics

crowdSPRING on TV

Friday, April 17th, 2009

A few days ago, Northwestern University’s Co-Director of Intelligent Information Laboratory, Kris Hammond, appeared on the TV show Chicago Tonight (channel 11 in Chicago) to talk about crowdsourcing. Hammond talked about Amazon’s Mechanical Turk, crowdSPRING and Threadless. Here’s the video:

Friday Fun Facts – Hello, Buyers!

Friday, April 17th, 2009

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

Last week I wrote about our community of Creatives from around the world and how much we’ve grown in less than a year since launch. This week I’ll take a look at Buyers on crowdSPRING and share some data about these folks. I mentioned last week that when we first launched the site we did not ask people to tell us whether they were registering as a “Buyer” or a “Creative,” so our first 3 months of data did not allow us to track weekly growth based on a users self-declared role. So the data started with the assumption that, as of last August, we had already registered around 400 Buyers. Since then we have registered well over 5,000 new Buyers and should reach 6,000 in the next week or so.

Here are some facts about newly registered Buyers:

  • In the fourth quarter of 2008 we added an average of 135 new Buyers per week
  • In the fourth quarter of 2008 average weekly growth in Buyers registrations was 8.6%
  • In the first quarter of 2009 we added an average of 236 Buyers per week (75% increase)
  • In the first quarter of 2009 average weekly growth in Buyers registrations slowed a bit to 6.1% (29% decrease)
Our challenge for 2009, is not only to attract new Buyers (in March alone we averaged 295 new Buyers per week), but to encourage them to post new projects. Not every Buyer who registers immediately posts a project on the site – for Q1, only 42% of all new buyers posted a project on the same day they registered. Interestingly, this percentage has remained basically flat for the past two quarters. (If anyone has thoughts on how to improve this, please send them my way!)
These two charts illustrate projected Buyer growth for 2009. The first shows the weekly growth trend through the end of this year and the second shows a projection of overall registrations through 2009, both based on growth this year-to-date. So, new Buyers, come on in, make yourself at home. Can we get you something to drink?

Friday Fun Facts – Welcome Newbies!

Friday, April 10th, 2009

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

We hit a milestone last week which made us really proud. 20,000 Creatives from around the world have registered on crowdSPRING since we launched last May! Wow. Thinking about reaching this point made me want to take a look at the data and see what the numbers were telling us. The data set is not quite complete – when we first launched the site we did not ask people to tell us whether they were registering as a “Buyer” or a “Creative,” so our first 3 months of data did not allow us to track weekly growth based on a users self-declared role. But last August we started asking this question so we could better understand who was registering and how they wanted to participate in our community. At the time, we had around 8,500 users overall and we calculated that around 8,100 of those were creatives. 

Here are the facts about newly registered Creatives:

  • In the fourth quarter of 2008 we added an average of 257 Creatives per week
  • In the fourth quarter of 2008 average weekly growth in Creatives registrations was 2.3%
  • In the first quarter of 2009 we added an average of 521 Creatives per week (103% increase)
  • In the first quarter of 2009 average weekly growth in Creatives registrations was 3.3% (50% increase)
2009 is looking great for our community – we have doubled the rate of registrations over the previous quarter and are continuing to accelerate. For instance, in March alone we averaged 626 new Creatives per week! This two charts illustrate growth for 2009. The first shows the weekly growth trend through the end of this year and the second shows a projection of overall registrations through 2009, based on growth this year-to-date:
So, welcome aboard, Newbies! We’re so happy have you with us.

Friday Fun Facts – Dear crowdSPRING Buyer….

Friday, April 3rd, 2009

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

Dear crowdSPRING Buyer,

We’ve been looking around the site and see that there are still a few of you out there who are not getting the great design you came to crowdSPRING for. We know that there are a  number of you (albeit a small number) who have asked for a refund because your project did not get the traffic it probably deserved. We want to help. We’re here to help. Matter of fact, we will dance a tango on national television with Steve Wozniak if that will help.

I took a look at some of the data on failed projects (refunded, that is) to try to get a better handle on ways to improve the odds and reduce your chance of leaving here without the design you came for in the first place. We have all been doing a pretty good job at reducing the number consistently since we launched, but we want to do better. Here’s what I learned when I looked at some of the numbers: in the first 10 weeks after we launched the percentage of projects refunded averaged 11.1% of all completed projects. For the last 10 weeks that average has dropped to 3.8%! But I still think we can do better.

Here are two interesting facts based on data from the past 3 months:

  • The average number of creatives participating in successful projects was 27. The average for refunded projects? 6. What this tells us is that buyers who do a better job of attracting creatives to their project will succeed more often. How to do this? Well, first of all write a great brief. Make your project sexy, exciting, glamorous! The kind of project that 27 creatives will want to participate in. We can help here – download this template when you post your project and ask us for help! We can really give you some good pointers on making your brief that best it can be.
  • The average number of comments left by buyers in successful projects was 32. In refunded projects? A sad, sad 4.6. The message here is clear: buyers who engage the creatives in their projects not only get better entries, they get more entries, more creatives and they leave crowdSPRING with much larger smiles on their faces.
So, dear Buyer, what is the lesson here? Write a great brief, and don’t be shy about asking for help. And once your project is underway, score every entry, and leave as much feedback as you possibly can. The first tip is what will attract creatives to your project and the second is what will keep them there.
Signed,
Your Friends at crowdSPRING

Sean Brant And His Flying Monkey

Wednesday, April 1st, 2009

Sean Brant, one of our talented developers, has told me repeatedly for the past year that he will NEVER EVER, NEVER EVER EVER, NEVER NEVER NEVER appear in a video.

Did I mention he said NEVER EVER?

I just love dares like that. Here’s Sean (and his flying monkey).


crowdSPRING’s Sean Brant – Flying Monkey from Ross Kimbarovsky on Vimeo.