Beware The Underdog Ross | January 12th, 2009
Many people believe that “non-professionals” – students and stay-at-home moms, freelancers and fed-up corporate refugees – are nothing more than a novelty and are not capable of competing with the “professionals” when creating logo design, web design, music composition, or other creative arts. The Internet has helped to level the playing field and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow – they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come. The video below is from our recent talk on this subject at the Chicago New Media Summit.