Innovative Advertising – Adidas Football Statues Ross | June 10th, 2008

I was fortunate to be in the center of Milan, Italy (watching and then celebrating, with MANY Italians) on May 23, 2007 when AC Milan played Liverpool in the final of the 2006-2007 UEFA Champions League. As most of the world knows, the 2008 UEFA European Championships began this week (Italians were not as happy yesterday, but our friends from the Netherlands surely are celebrating today).

Football (as it’s known around the world – “soccer” as it’s known in the U.S.) is a huge market for Adidas. To advertise its shoes, Adidas has created a very unique advertisement in the main train station in Zurich, Switzerland. A 17 meter huddle of football players (a total of 11 players, from nine countries make up the circle) welcomes fans at the train station. It’s an impressive and unusual sight. I have read that 50 people worked on this display for more than one year.

To better appreciate the enormous display, you can view the entire display interactively here.

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  • fredK

    “As most of the world knows, the UEFA Champions League championship for 2007-2008 began this week”…

    Minor errata: the ongoing tournament is the UEFA Euro2008, or to use its full canonic name — the 2008 UEFA European Championships. This is for national teams, _not_ club sides. Just to clear any misconceptions. Personally, I’m happy today :D (Sweden beat reigning champs Greece 2-0. Ibra scored.)

    (The 2007 UEFA Champion’s Leauge ended two weeks ago when the other red team, the one we don’t like, beat the blue team, which we don’t like either, in a penalty shootout.)

    (The red team we _do_ like beat Milan in the CL final of 2005, in what must be regarded as the mother of all turnarounds. We call it The Miracle of Istanbul [http://en.wikipedia.org/wiki/2005_UEFA_Champions_League_Final]. Damn, I still get goosebumps just thinking about it…) :D

    Oh, Adidas… that’s a scary looking bunch of players! lol

  • http://www.crowdspring.com Ross

    @fredK – that’s what I get for multi-tasking. Thanks. :)

    Am watching the Sweden-Greece game tonight. Yesterday was Russia-Spain for me.

  • http://www.crowdspring.com Ross

    @fredK – that’s what I get for multi-tasking. Thanks. :)

    Am watching the Sweden-Greece game tonight. Yesterday was Russia-Spain for me.

  • tsailipu

    I used to joke to my American friends that Americans decided to replace “football” with an entirely different sport because Americans suck (excuse this word choice; hope there are not small children here) at what the rest of the world call as football. To complete the replacement, they therefore use the word “soccer” (huh hmm, play on that word choice) to refer to the rest of the world and people that are fascinated by or play that original sport. xD Maybe as time goes by, US should rectify the original use of the word “football” for the sport it should rightfully represent. ;)

  • http://www.crowdspring.com Ross

    Watched the Greece-Sweden game instead tonight. Ibra’s goal – beautiful (the other one – not so much). But one question – why were the Greeks so quick to give up the ball? I realize they are proud of their defense, but I assume that part of their strategy was to score. And don’t they need the ball to do that? Nice win for Sweden.

  • http://www.crowdspring.com Ross

    Watched the Greece-Sweden game instead tonight. Ibra’s goal – beautiful (the other one – not so much). But one question – why were the Greeks so quick to give up the ball? I realize they are proud of their defense, but I assume that part of their strategy was to score. And don’t they need the ball to do that? Nice win for Sweden.

  • fredK

    @tsailipu — before there’s this whole heated debate about which football is really Football, here’s the brief history: http://en.wikipedia.org/wiki/Football
    (I just have to admit I find it confusing that games that seem mainly to be about carrying or throwing the ball with your hands can be named foot-ball. It sort of contradicts the definition, no?)

    @Ross — Scrappy goals are great! :D And I have no idea what the Greeks were up to, I have yet to see a game that is won by keeping the ball within your own defence line. But then, that was the style of play that won them the Euro 2004 in Portugal, so I guess they figured no-one remembers that far back… Anyway, if Sweden should somehow not win the Championship (lol) I’d love for Portugal or Spain to take it. Jogo bonito!

  • http://www.crowdspring.com Ross

    @fredK – tough game today for Sweden. Was a very even game until stoppage time.

  • http://www.crowdspring.com Ross

    @fredK – tough game today for Sweden. Was a very even game until stoppage time.

  • Info

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