Scotch Tape Art Ross | May 19th, 2008

Two ad agencies – JVM/Neckar (Germany) and Altoforma (Spain) recently came out with ads for different brands of scotch tape. The ads were unusual in two ways. First, both used packing tape to create art. Second – both approached the campaigns in similar ways – which shows that sometimes, different people can think of similar ideas at the same time.

JVM/Neckar created a campaign for Tesa – focusing on strong sports figures – to emphasize the strength of the tape.

Altoforma created a campaign for Ceys adhesive tape – focusing on art.

While we can debate which campaign better marketed the tape – the work itself is very cool.

You can see many more examples of scotch tape art on the website of Mark Khaisman, who created the images for the Altoforma campaign.

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  • fredK

    I don’t know … I get this flashback of the art dealer discussing the worth/unworth of Izzy’s tar paintings in “The Million Dollar Hotel” … ok, this scotch tape art probably don’t stink as badly, but …

    Is it good because it’s actually good or is it good because it’s a concept that strikes us as ‘cool’? Is it the tar (scotch tape) that makes the images special or would they be special anyway?

    Don’t look at me, I don’t know. ;D

  • lacuna

    @fredK – it really is cool. The images are nice, but as simple drawings they wouldn’t be very special. But using scotch tape — that’s creativity in action. Whether or not you like the images, you have to respect an artist that saw a previously untouched medium and said – that’s what I want to do. Pretty unique.

  • fredK

    @lacuna — Don’t get me wrong, I do respect the architect, and I do appreciate the creativity. The cool factor I don’t know about — using pastel crayons, tar (diluted enough, naturally) or other covering material could have produced the same effect. As ad campaigns go they’re cool, erm, interesting, and as imagery goes both productions are well crafted, no doubt about that. I think I like the JVM/Neckar one better after a second look, the tape roll speaks volumes. But then, there’s the hype. The “cool”. That’s what I don’t know about. However, as is often the case with me and debates: I don’t think it matters much. We’re all free to think as we please. ;)

  • http://www.crowdspring.com Ross

    Nice discussion. I agree with fredK – I think the JVM/Neckar campaign is more powerful. It not only focuses on powerful imagery, but the hanging tape is a nice touch. A bit harder to see the product in the Altoforma ads. Just goes to show that two designers can execute an idea in very different ways, even working with an identical style.

  • http://www.crowdspring.com Ross

    Nice discussion. I agree with fredK – I think the JVM/Neckar campaign is more powerful. It not only focuses on powerful imagery, but the hanging tape is a nice touch. A bit harder to see the product in the Altoforma ads. Just goes to show that two designers can execute an idea in very different ways, even working with an identical style.

  • http://www.bes.co.uk plumbing

    Most people own several different kinds of tape because we use different types for different jobs. Tape as we know it has been around for decades-masking tape was invented in 1925. You may own duct tape, electrical tape, basting tape (for sewing) and even floral tape.

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